Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists.

Our teams are located around the world. This enables us to stay closely connected with customers and the markets and sectors we cover. Collectively this allows us to offer a compelling combination of global commodity analysis with detailed local market knowledge.

We are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment that encourages diversity and fosters a sense of belonging. We are committed to creating a workplace that works for you and encourage everyone to get involved in our Wellness, Diversity and Inclusion, and Community Engagement initiatives. We actively support flexible working and are happy to consider alternative work patterns, taking into account your needs and the needs of the team or division that you are looking to join. 

Hear what our team has to say about working with us:

https://www.woodmac.com/careers/our-people/

We are proud to be a part of the Verisk family of companies! 

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.   

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.  

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.  

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.   

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do. 

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fourth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. 

Wood Mackenzie has an exciting opportunity for a Director of Digital & Content Marketing to join a fast paced, dynamic global business to help drive change and innovation. This is an opportunity for a forward looking individual to apply their expertise to shaping the digital & content vision & team to help drive revenue, increase engagement and provide a better understanding of customer and visitor behaviour.

Specifically, we seek an individual with the experience and entrepreneurial drive required to build a team of subject matter experts to help execute on a renewed digital & content strategy that will help drive sizable growth for the company.

The role holder will work closely with senior leadership and needs to be comfortable working with teams across Marketing, Technology, Product, Sales, Infrastructure as well as the C-Suite.

Role Purpose

The successful candidate will run a team of people who are focused on developing and executing on the digital and content strategy for the company. They will need to work closely with our Technology and Infrastructure teams to align on projects, resources and tools, and should have a solid knowledge of digital marketing tools, thought leadership creation & amplification, and digital media programs. The functions this role will manage will include: Digital & Social, eCommerce, Digital Media, Content Marketing, Custom Content Creation & Greentech Media Journalists.

About the Day to Day Responsibilities of the Role

Main Responsibilities of the Digital & Content Team:

• Manage all our digital web properties to support business objectives (e.g. revenue generation, eCommerce, contact acquisition, content engagement, brand presence, capability awareness etc)
• Create and manage the content strategy for thought leadership creation & amplification
• Work with Research teams on the various content channels to market – what, why, how, who, KPIs, impact
• Run the Digital Media program – sponsorships, custom content, advertising
• Manage all SEO/SEM activity
• Create a strategy for insightful data reporting for digital & content that drives action and helps optimize budget
• Coordinate with other Marketing functions to deliver an online strategy for programs, campaigns, events, product launches etc
• Create and deliver a social strategy
• Ecommerce strategy and P&L responsibility
• Building out customized and personalized digital experiences
• Work with business stakeholders to define and quantify requirements, dimension and provide business-case for solutions.  
• Build and lead a function commensurate with the above.
• Secure and manage budget commensurate with the above.
• Act as SME adviser to CMO and wider executive leadership team.
• Role will be part of Marketing leadership team and role-holder will have general senior management responsibilities, e.g. driving company or departmental initiatives.

About You and How You Can Excel in This Role

To be successful in this role you will have;

• 10+ years in Digital Marketing
• Experience of managing a budget and driving a strategic investment plan
• The ability to hire, develop and retain a high-performance team
• Technical experience of CMS – particularly Epi
• Strong digital skills across tools, platforms, processes and emerging technology
• Highly evolved communication skills and an ability to translate technical Information into business language
• Experience of using web analytics and optimization tools
• Experience of senior stakeholder management – including C level
• Experience of requirements gathering and building out business cases
• Proven project management skills
• Strong problem-solving skills and the ability to think creatively & drive innovation
• Experience of working with development teams using Agile framework
• Experience of working with digital agencies and network of freelancers
• It will be beneficial if you have some experience with;
  • CRM and Marketing Automation platforms – Salesforce & Pardot
  • Customer Data Platforms (CDP) - BlueConic
  • Knowledge of the energy & commodity markets

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Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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