Product Marketing Manager

  • Full-time
  • Verisk Business: Wood Mackenzie

Company Description

For the past 45 years, Wood Mackenzie has established its reputation as a leading research and consultancy business for the global energy, chemicals, metals and mining industries.

Today we are part of the Verisk family which has broadened our data and analytics platform and strengthened our ability to help clients overcome the toughest challenges with our unrivalled analysis and advice.

Together, we inspire and innovate the markets we serve – providing invaluable intelligence that informs the strategic decisions that will ultimately shape the future direction of our global natural resources.

What you’ll love about us

Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging. 

Wood Mackenzie values everyone’s contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being.

Our core values are:

  • Respect for the Individual
  • Integrity
  • Passion
  • Persistence
  • Confidence with humility
  • Excellence
  • Teamwork

We understand the importance of bringing your whole self to work and to achieving balance between work, family and other life commitments.  We are open to considering flexible working arrangements to enable the greatest spectrum of talent to contribute to Wood Mackenzie's success.

Hear what our team has to say about working with us: https://www.woodmac.com/careers/our-people/

What You’ll Love About Verisk

Verisk Analytics has an amazing story to tell. In 2017, Forbes magazine named Verisk to its World’s Most Innovative Companies list for the third consecutive year and to its America’s Best Mid-Size Employers list. We also earned the Great Place to Work® Certification for the second consecutive year in recognition of our outstanding workplace culture.

Verisk is a leading data analytics provider serving customers in insurance, natural resources, and financial services. We’ve been delivering data, analytics, and decision support services to our customers for more than 45 years, helping them protect people, property, and financial assets. At Verisk, you’ll be part of an organization that’s committed to serving the long-term interests of our stakeholders, including the communities where we operate.

At Verisk, you can build an exciting career with meaningful work; create a positive and lasting impact on the business; and find the support, coaching, and training you need to advance your career. Our culture of innovation means your ideas on how to improve our business will be heard. As key contributors to our success, our team members enjoy working in a business-casual, collaborative environment that offers state-of-the-art resources, advanced technologies, and an excellent benefits package.

Job Description

Wood Mackenzie is looking for an enthusiastic, tenacious and ambitious Product Marketing Manager. This is a new role which will play a key part in the business transformation at Wood Mackenzie, which includes scaling a new product marketing function, and step changing how we market and sell our products and services.

It is an exciting time to join WoodMac as Product Marketing Manager – as we develop our next generation data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in supporting the growth of our new solutions portfolio and delivering business success.

About the Role

You will be working at the intersection of product, marketing and sales to help bring our customer value creation to life. A core part of this role is creating compelling customer stories driven by user insight. Aligned with our sales approaches and priorities, you will lead sales enablement initiatives and co-ordinate regional marketing activities for the assigned products.

Main Responsibilities

Customer perspective    

  •  Working closely with product teams and using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.

Target market and buyer persona definition        

  •  Using market segmentation, position products for each customer group. Create buyer personas and messaging to aid strategic selling.

Go-to-market planning

  • Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. Co-ordinate regional marketing launch activities.

Tools and assets creation        

  •  Design sales enablement tools and develop role-play scenarios. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.

Effective marketing across full lifecycle    

  • As part of the go-to-market team, craft core messaging and co-ordinate communications with regional marketing and customer success teams throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

 

About you and how you can excel in the role

We’d like you to:

  • Demonstrate your expertise in business-to-business product marketing
  • Have 6+ years experience in product marketing roles
  • Be big-picture, market and client focused
  • Excel at story-telling
  • Show a proven track record of managing the full product lifecycle from a product marketing perspective
  • Be results-driven
  • Have experience of presenting to and training sales teams  
  • Be a relationship-builder
  • Be passionate about successfully growing the product portfolio
  • Show effective organisational and planning skills
  • Have an intellectual curiosity about how data and analytics solve critical business issues

Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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