Marketing Strategist

  • Full-time
  • Verisk Business: ISO

Company Description

ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at:  www.verisk.com/iso. We are proud to be a part of the Verisk family of companies!  

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.    

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.   

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.   

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.    

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.  

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.  We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.  

Job Description

The Marketing Strategist will work with internal stakeholders to oversee product-related messaging, communications, and campaigns that specifically drive the uptake and expansion of our extensive product suite serving the personal insurance market. A key focus for the role will be to ideate, develop, and project manage marketing content and sales support materials, ensuring our product messages resonate with customers, grab their attention, inform/educate effectively, and reflect a consistent and evolving story about ISO.

Here you’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. We’re looking for someone who can understand complex concepts and communicate them authentically to various audiences via an array of messaging channels. In addition, the Marketing Strategist needs to be highly organized, able to learn quickly, and detail-oriented. The ideal candidate should have prior experience in marketing, brand management, sales enablement, market intelligence, customer experience, or similar roles. If you desire an opportunity to apply your talent in communicating value of solutions and enjoy collaborating and building relationships with colleagues and clients, we want to talk to you!

What you will do:

  • Own the strategy and day-to-day execution of creative and effective multi-channel marketing campaigns.
  • Develop, lead and execute strategic marketing efforts across all communications, marketing and digital channels.
  • Deliver innovative strategies that build compelling user experiences to drive customer acquisition and engagement.
  • Serve as liaison for key internal departments, manage their day to day marketing activities and needs.
  • Will work with internal clients to synthesize complex subject matter into clear messaging points.

Qualifications

  • BA in marketing, communications, or related field
  • Demonstrated success of marketing strategy development and implementation.
  • Strong project management and organizational skills; must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities
  • Ability to work independently or as part of a team
  • Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers
  • Excellent leadership and interpersonal communication skills are critical.
  • Familiarity with the property and casualty insurance industry and internal workflows preferred.
  • Ability to travel 5-10%

Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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