ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at:  www.verisk.com/iso. We are proud to be a part of the Verisk family of companies!

With a history of impressive growth, an innovative culture, and offering industry-leading solutions, Verisk Analytics is an amazing place to work and make a difference. In 2018, Forbes magazine named Verisk to its World’s Best Employers list and, in 2017, to its World’s Most Innovative Companies list for the third consecutive year. We also earned the Great Place to Work® Certification for the third consecutive year in recognition of our outstanding workplace culture.

Verisk is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services. Using advanced technologies to collect and analyze billions of records, Verisk draws on unique data assets and deep domain expertise to provide first-to-market innovations integrated into customer workflows. We’ve been delivering predictive analytics and decision support solutions to our customers for nearly 50 years, helping them protect people, property, and financial assets. At Verisk, you’ll be part of an organization that’s committed to serving the long-term interests of our stakeholders, including the communities where we operate.

At Verisk, you can build an exciting career with meaningful work; create a positive and lasting impact on the business; and find the support, coaching, and training you need to advance your career. Our culture of innovation means your ideas on how to improve our business will be heard. As key contributors to our success, our team members enjoy working in a business-casual, collaborative environment that offers state-of-the-art resources, advanced technologies, and an excellent benefits package.

​​​As Verisk continues its strong growth trajectory, we are in search of a charismatic leader to drive marketing strategy for some of our most innovative and industry-leading solutions. The Director of Marketing Strategy is responsible for shaping the strategic direction of several insurance products, using data-driven insights to fuel important business decisions and helping the marketing team reach its full potential by executing multi-channel marketing experiences.

We need someone who is creative, results-driven and ambitious, yet thrives in an environment where they can cultivate collaborative relationships with other members in marketing, product management, sales, and operations on a daily basis.

• Lead marketing strategy to drive revenue generation, specifically focused on improving the buying experience for our customers and launching new solutions to the market
• Responsible for the successful tactical execution of marketing plans for the entire team
• Demonstrate innovation and expertise by contributing to buyer enablement frameworks and methodologies
• Identify and/or develop new opportunities for improving holistic messaging and marketing efforts across BU solutions sets, products, and campaigns
• Proactively provide strategic guidance and form strong collaborative alliances with product and sales leaders that will provide best-in-class B2B marketing and optimizes revenue generation
• Work closely with the sales enablement team to ensure sales reps have all necessary education, messaging, and sales-specific support materials/communications that is harmonized with sales process 
• Track the effectiveness of team marketing initiatives, overall influence, and resource allocation
• Create regular report of competitive intelligence, and market research and insights
• Supervise the project management process, ensure focus on ROI and quality of efforts
• Create monthly report of marketing analytics for internal reporting
• Contribute to continuous improvement efforts for the entire marketing team
• Develop staff by advising on industry best practices for engaging with a digital audience with a specific focus on optimizing the buyer’s journey

• 10+ years of business experience in Marketing, Buyer Enablement, Advertising or Technology Consulting
• Degree in marketing, business, speech/communication or integrated marketing communications: MBA or advanced degree preferred
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)
• Proven leadership ability with strong internal business partner relationship skills including communicating regularly with executives
• Curiosity and desire to stay on top of digital marketing trends and automation technology
• Experience with Salesforce, marketing automation, buyer intent, web personalization, interactive marketing, and other marketing technologies
• Experience with project collaboration tools such as Workfront or Wrike is a plus
• Experience with Gartner and/or Sirius Decisions marketing methodologies is a plus
• Commercial and/or Personal Lines P&C insurance or financial services industry experience preferred

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Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.