Senior PR Manager Americas

  • Full-time
  • Verisk Business: Wood Mackenzie

Job Description

Company

For the past 40 years, Wood Mackenzie has established its reputation as a trusted source of intelligence, enriching lives by empowering clients with unique insight on the world’s natural resources.

Now, as part of the Verisk Analytics family, that legacy is even stronger.  Aligning with the world’s leading data analytics company extends our ability to help clients overcome the toughest challenges with our unrivalled analysis and advice.

We will continue to build on the power of our existing approach to assess and value individual assets and companies, allowing our clients to pursue the most promising opportunities.

Together, we inspire and innovate the markets we serve – providing invaluable intelligence that informs the strategic decisions that will ultimately shape the future direction of our global natural resources.

 

Role Purpose 

The purpose of this role is to promote Wood Mackenzie in the Americas region with key stakeholders to help us further grow our business. You will work as part of Wood Mackenzie’s Global Public Relations team so that we are in the right publications, at the right time, commenting on the right topics.

The role is fast paced – you will need to respond to breaking news around every commodity our research and consulting teams cover – as well as proactively secure high impact media opportunities.

 

Main Responsibilities

Wood Mackenzie's Global Marketing team is seeking a leader who can help design, develop and execute Wood Mackenzie's media strategy in the Americas region. We are looking for an individual with strong experience and hands-on style to drive the company's media engagement in the region. 

Key responsibilities include the following:

Strategy, Planning & Execution

  • Lead the development of the annual Americas PR plan, as part of the overall Americas marketing planning process, positioning Wood Mackenzie as the #1 resource for key journalists covering natural resources (including energy, chemicals, mining, metals, power and renewables).
  • Design Americas media strategy to build the brand in region by securing ‘third-party endorsement' of Wood Mackenzie’s views and generating interest in its products and services.
  • Partner with internal Research, Consulting and Marketing teams to align on message development and corporate positioning content for various types of media outreach campaigns.
  • Partner with regional and content marketing teams to ensure media outreach is aligned with commercial priorities and leveraged appropriately.
  • Elevate the understanding and readiness for media relations across the company.

 

 Media Communications

  • Execute PR programs to agreed deadlines and within the allocated budget.
  • Work with internal stakeholders in the development and implementation of media outreach plans, objectives, targets and results metrics.
  • Manage media outreach effectively, report on results and foster collaboration and learning across the team as well as with business stakeholders.
  • Manage media enquiries following established procedures as part of Wood Mackenzie's Global Press Office.
  • Leverage forward features/editorial calendars
  • Deliver and communicate clear and effective processes and responsibilities for media relations services (internal & external)
  • Ensure relevant and consistent brand exposure in all media communications.

 

 

Knowledge & Experience Required

The Senior PR Manager must demonstrate a sound understanding of PR and have a track record of involvement in different elements of PR and Communication activities such as: media communications & relations, events (briefings, conferences), digital content creation, social media among many others.

You also have strong organizational and administrative skills and is experienced in working unsupervised to tight deadlines, working across International regions and within a matrix organization, whilst demonstrating excellent attention to detail and interpersonal skills. You will also have a basic level of energy industry experience.

  • Bachelor’s degree (any subject)
  • Minimum of 8 years’ PR/communications experience within a B2B professional services environment, PR agency or working client-side
  • Experience working in the Americas region
  • Strong evidence of PR experience in media planning, strategy and execution and relevant social media experience
  • Strong project and process design and campaign delivery skills
  • Experience measuring results and ROI reporting
  • Excellent stakeholder management and communication. The successful candidate will demonstrate a customer-focussed attitude and be confident in dealing with multiple departments and stakeholders within the business.
  • Experience working in a matrix-based organization
  • Strong collaboration skills
  • Strong team player, networker and self-starter with the ability to influence at all levels
  • Willing to do some travelling within the Americas region

 

Core Competencies

  • You understand the vision of Wood Mackenzie
  • PR Planning, Implementation & Control
  • Client-focused
  • Assertive and Influential
  • Building & Maintaining relationships
  • Providing Leadership
  • Change Orientation
  • Creativity
  • Communication
  • Collaboration

 

Wood Mackenzie Core Values

Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging. 

Wood Mackenzie values each individual's contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being.

 

Our core values are:

  • Respect for the Individual
  • Integrity
  • Passion
  • Persistence
  • Confidence with humility
  • Excellence
  • Teamwork

 

We understand the importance of bringing your whole self to work and to achieving balance between work, family and other life commitments.  We are open to considering flexible working arrangements to  enable the greatest spectrum of talent to contribute to Wood Mackenzie's  success.

 

EEO statement

Unsolicited resumes submitted to Wood Mackenzie by any external recruitment agency via Internet, e-mail, fax, or U.S. mail become the property of Wood Mackenzie and we are not responsible for any fees associated with those resumes.

In compliance with the Civil Rights Act of 1964 and 1991, the Age Discrimination in Employment Act of 1967, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities act of 1990 and all other relevant federal and state laws, the policy of this company prohibits discrimination in employment because of race, color, religion, national origin, sex, gender identity and/or expression, age, veteran’s status, disability, genetic information or any other group protected by law. Applicants are considered for all positions without regard to race, color, religion, national origin, sex, gender identity and/or expression, age, veteran’s status, disability, genetic information or any other group protected by law.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access WoodMac.com/careers on-line as a result of your disability. You can request reasonable accommodations sending an email to [email protected].

We are an Equal Opportunity Employer M/F/V/D, and a member of E-Verify.

http://www.eeoc.gov/

 

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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