Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why nearly 6,000 financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

The Growth Marketing Manager is an experienced, collaborative, results-oriented marketer with a keen business acumen and an adept understanding of integrated marketing strategies to lead demand generation campaigns for Vericast Financial Institution (FI) products and solutions. This role involves collaborating with other marketers and cross-functional stakeholders to define the strategy, align on the go-to-market approach, and develop campaigns that build pipeline for Vericast FI products. You will be expected to ensure full-funnel lead generation and manage our media buying processes. You will also be the go-to expert on all things marketing automation, managing our lead routing, scoring, and nurture practices using Hubspot.

KEY DUTIES/RESPONSIBILITIES

• Define the campaign strategy for Vericast FI products across solutions and audiences to drive awareness and pipeline growth   15%
• Align with cross-functional stakeholders on go-to-market plans and pipe generation strategies and tactics   15%
• Develop the campaign landing page strategy 15%
• Collaborate with internal creatives and external agencies to develop compelling, effective campaign assets 15%
• Provide input on the allocation of budget for campaigns 15%
• Build cross-functional relationships across marketing, sales, and product  15%
• Measure, analyze and report out results to drive improvement in performance  10%

EDUCATION

• Bachelor's Degree in Marketing, Business Management or related fields (Required)

EXPERIENCE

• 5+ years of Demand Generation Marketing, or Campaign Management

KNOWLEDGE/SKILLS/ABILITIES

• Understands the financial services or banking industry and related growth marketing and analytics space 
• Experience using HubSpot and CRM technologies
• Understands diverse buyer’s journey end to end for both technical and non-technical audiences 
• Takes a customer-first approach to building campaign journeys and experiences
• Collaborative with a willingness to drive hands-on tactical execution
• Demonstrated success in building integrated, multi-channel marketing campaigns across paid media, email, social, and other marketing tactics based on business need
• Develop and share data-driven insights with stakeholders to drive marketing ROI 
• Effective in building relationships at multiple levels of an organization and influencing outcomes 
• Establish good working relationships with cross-functional teams and align with stakeholders 
• Keen understanding of different marketing tactics and the role that they play in building pipe
• Makes decisions based on data 
• Strong communication skills, both written and verbal

Base salary: $110,000-$140,000

Position is eligible for an annual bonus incentive program.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

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