Marketing Scientist II - Atlanta, GA, San Antonio, TX or work from home option

  • Atlanta, GA, USA
  • Employees can work remotely
  • Full-time
  • Shift: 1st

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

We are seeking a highly motivated Marketing Scientist II who is passionate about using cutting edge technology to solve unique problems. You will focus on developing our measurement best practices and methodology for measuring marketing impact and connecting the dots between online and offline consumer behavior. You will enable our clients to better understand how the consumer is responding to digital and print advertising signals. The ideal candidate is innately curious about how data can be used to tell a story and inform decisions.

KEY DUTIES/RESPONSIBILITIES:

Work with various data sources and programming tools to set up, monitor, and measure offline sales impact; Use statistical methods and tools to set up test/control environments for measurement; Monitor performance of all live campaigns, making optimizations as needed; Compile relevant data from many sources to produce end of campaign reporting including sales or traffic lift, incremental sales, audience profiles, etc. 35%

Maintain external data vendor and client relationships to ensure on time delivery of critical measurement data; Monitor and quality check all incoming data used for measurement; Work to understand and facilitate the use of new data sources in the measurement process 10%

Work to refine and develop new measurement products, methodologies, and workflows; Contribute to the development new features for existing measurement products 30%

Contribute to ad hoc client deliverables on campaign performance, new metric development, and pre-campaign insights. 10%

Apply your knowledge of various measurement methodologies (such as regression analysis, p-values, etc.) 15%

Qualifications

EDUCATION: Bachelor's Degree in math, economics, statistics, behavioral science, or similar quantitative field. (Required)

EXPERIENCE: 2-5 years of analytics experience or Master’s degree in quantitative field.

KNOWLEDGE/SKILLS/ABILITIES:

Experience using analytical or statistical techniques (eg., t-test, ancova, regression) Familiarity with experimental design or AB testing Experience in Python, R, SQL, SAS, STATA or other programming language

Desire to for continuous learning

Experience working with large 1st and/or 3rd party datasets

Ability to conduct analyses with some direction/supervision

Experience delivering analytical presentations

Prefer Domain knowledge in CPG, retail, and/or marketing technology industries

Prefer experience with Tableau or other data visualization tool

EQUIPMENT/SOFTWARE UTILIZED:

Desktop publishing programs

Microsoft Word, Excel, Outlook

Python, SQL

Tableau

Knowledge of Spark or Hadoop is a plus

 

Additional Information

 

  • Vericast is an equal opportunity employer.   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
  • Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Recruiting Administrator directly at 616-541-3145.

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