VP, Product Management

  • Full-time
  • Shift: 1st

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  Its major business units, Valassis, Harland Clarke, Save.com, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Valassis is seeking an innovative Vice President of Product Management to lead the ongoing build and development of our Digital Advertising and Marketing Solutions product suite.   

This position will be responsible for management of a team of product managers, product owners and product analysts working cross-functionally to fully define and execute the vision across our product portfolio, including producing product vision and roadmaps, prioritizing initiatives and helping articulate the value together with our product marketing and sales organization. This person will play a key role in our go to market strategy for new product development.

The ideal candidate is someone with strong leadership skills and a background managing a growing product management organization and product suite.  The candidate should have a proven track record of managing a large team of Product Managers and Product Owners in a software company operating using Agile and Lean development techniques.  This position will be responsible for understanding the digital advertising competitive and marketing solutions landscape, identifying areas of growth and driving ROI on product investments. The candidate will have enough business acumen to prioritize initiatives and work with senior management on tradeoffs. If you have these experiences coupled with intelligence, industriousness, a team-oriented mentality, and a natural ability to fit into our dynamic culture, you’re an ideal candidate!

KEY DUTIES/RESPONSIBILITIES

  • Own the product vision and roadmap, working cross-functionally across the organization to ensure alignment on product strategy and areas of investment
  • Balance the product investment decisions to maximize the long-term growth potential for the product portfolio, while enabling the offerings to meet and exceed existing commercial plans
  • Clearly communicate the product strategy to the executive team exposing risks and tradeoffs and driving to business cases and financial based decisions
  • Provide ongoing leadership and direction for the Digital Advertising product management team across products and solutions
  • Work closely with senior engineering and data science peers to plan and execute architectural improvements
  • Be a lead evangelist and expert on Valassis’ digital advertising solutions in terms of features, benefits, value proposition and key market differentiators to assist sales as needed.
  • Demonstrate a deep understanding of the competitive landscape, identifying areas of growth and driving ROI on product investments
  • Effectively Partner with the Business Development, Strategy and Sales teams to grow revenue
  • Work with external third parties to assess partnerships and licensing opportunities
  • Develop business cases for appropriate investment levels based on market demand, customer pain and Valassis’ strategic goals
  • Define, track, and improve key product metrics to implement a product dashboard to track usage and success
  • Play an active role in product and engineering effectiveness including driving Agile best practices and organization.

Qualifications

EDUCATION

  • Bachelor’s degree or higher; Masters preferred
  • Degree(s) in Computer Science, Data Science, Analytics all a plus

EXPERIENCE

  • 15+ years relevant experience leading a product management team (Required)
  • Experience in a fast-paced environment using Agile development
  • Previoius experience in digital advertising, Mar Tech, Media a plus
  • Demonstrated experience working collaboratively with Product Marketing, Corporate Marketing, Sales Enablement and BD.

CERTIFICATIONS & LICENSURES

  • Required Certifications/Licensures: (Agile certification)

KNOWLEDGE/SKILLS/ABILITIES

  • Inspirational leader able to coach and mentor the team and be chief cheerleader for our product development efforts
  • Presentation style that drives followers and builds excitement
  • Experience with agile product methodologies to drive best practices
  • Amazing communicator to champion products and ideas and represent Vericast
  • Experience working in an extremely fast-paced organization and a record of developing iteratively
  • Experience presenting product vision and roadmaps to senior management and clients
  • Exceptional organizational skills; able to juggle multiple projects simultaneously
  • Knowledge of digital advertising a plus but, can be overcome by a quick learner with a sharp intellect!

Additional Information

WHAT'S IN IT FOR YOU?

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

WHO WE ARE: 

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn, Instagram, Facebook and Twitter.

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