Valassis is a leader in the marketing technology space, processing over 12 trillion calculations and analyzing more than 40 billion digital bid opportunities daily. The Marketing Science team is responsible for data analysis and measurement practices, allowing our clients to connect the dots between online and offline consumer behavior. They develop consumer insights with actionable implications, integrating research into all phases of communication planning process. This work is central to keeping Valassis at the forefront of our industry. 

The Influencer Relations Associate will report to the Influencer Relations Manager to help grow Valassis’ Influencer Network, manage influencer relationships, and support influencer campaign success. The ideal candidate will be results-driven, have exceptional interpersonal skills and demonstrate success identifying industry trends and building strong relationships. They will be a strong communicator, as they will need to communicate and balance priorities and requests for multiple campaigns at one time.

Key Influencer Responsibilities:

• Conduct research to source and prioritize influencers who align to the variety of campaigns that Valassis supports
• Lead influencer outreach/recruiting, contract/compensation negotiations, hiring and communications
• Create recommended influencer/creator one-sheets that are aligned to clients’ campaign vision and goals
• Edit and proofread influencer materials and content prior to sending to client for final approval
• Collect, edit, and obtain approvals on influencer content
• Monitor hired influencers’ social accounts to ensure follow through on agreements and approved content

• Work cross-functionally with the campaign/account management team to collaborate on client needs and drive successful influencer marketing campaigns
• Act as a liaison between client/campaign management team and influencers/content creators
• Stay on top of influencer and social trends and suggest new ways to innovate and enhance our influencer marketing approach

• Digitally and socially savvy with 1 – 2 years experience in influencer campaign management with an agency or CPG brand, and a strong understanding of prime social media platforms (Facebook, Instagram, TikTok, etc)
• Excellent interpersonal and relationship/community building skills
• Strong written and oral communication skills
• Copy editing skills
• Comfortable problem solving and driving multiple projects/tasks in a fast-paced environment
• Efficiently manage time to execute tasks in a timely manner
• Team player who knows when to ask for help and escalate matters
• Proactive and detailed-oriented with strong organizational skills

WHAT'S IN IT FOR YOU?

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

WHO WE ARE: 

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn, Instagram, Facebook and Twitter.

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