As the primary writer and content marketing lead you will play a key role in Vention’s content marketing strategy, from thought leadership to bottom-up user education. Through various content initiatives you will grow awareness of the Vention brand, communicate the value proposition, and strengthen the brand stewardship. The ideal candidate has experience working in the robotic and industrial automation space, is a storyteller at heart, and has the ability to see multiple angles, formats, and ways to tell a story so that it gets the reach it deserves.

More specifically you will:

• Shape and maintain the content roadmap, in support of various marketing initiatives, from product launches to new market development efforts
• Work in close collaboration with technical and commercial teams to generate new content ideas, translate technical jargon into stories, and review relevance of developed content
• Produce clear and consistent content in line with Vention’s brand tone of voice and values
• Build authority and brand trust with thought leadership content geared toward decision makers and leaders in manufacturing industries
• Engage a community of manufacturing professionals and engineers with practical, educational, and relevant technical content
• Oversee, support, and develop copy for various product launches and marketing campaigns across a variety of digital platforms (i.e. web, social media, blogs, email, etc.)
• Continuously update existing content to maintain relevancy while increasing impact and conversion

• 3+ years of experience in scientific or technical writing role, ideally in the context of manufacturing automation and/or robotics
• 3+ years of experience as content marketer with track record of creating successful bottom-up and top-down content for a variety of digital platforms
• Ability to interview customers, executives, and partners to create engaging stories from sometimes complex technical content
• Demonstrated editorial mindset that understands how to create content based on audience needs (aligned with personas and stages of buyer journey)
• Familiar with SEO and how to incorporate strategies to improve content performance