EMEA Account Based Marketing Project Manager (Digital)

  • BC Plaza, Malookhtinskiy pr, 64B, Saint Petersburg, Russia, St Petersburg, Russian Federation
  • Full-time

Company Description

The EMEA Account Based Marketing (ABM) Project Manager will work closely with Enterprise Marketing Managers in a data driven and targeted manner to help Veeam gain share with named accounts across European markets. The goal is to drive more awareness and engagement, more leads, more opportunities, and ultimately more revenue with accounts identified by Sales as critical to our growth. The ABM Project Manager will play a pivotal role in developing, executing and measuring digital campaigns required to grow the sales pipeline with these accounts.

Job Description

  • Work closely with Enterprise Field Marketing Manageers and Expert team in frames of preparation, execution and reporting on digital activities
  • Team with marketing operations to segment the account list by industries, regions, personas, and buying stages
  • Plan and build campaigns, leveraging Veeam’s global campaign framework for all phases of the buyer’s journey 
  • Define, measure, and own the success metrics across all areas of the campaigns including engagement, leads, sales appointments, opportunities, and bookings; adjusting activities as needed in consultation with sales 
  • Work with other Marketing functions (Campaigns, Content, Creative, Email, Web) and third parties to create assets and execute campaigns
  • Determine the calls to action, marketing mix and timeline that will lead to the greatest success with the target personas
  • Set targets and budgets for campaigns
  • Manage the campaign calendar and ensure campaigns are delivering against defined lead, meeting, opportunity and bookings targets
  • Mine data and industry best practices from a variety of sources, including paid vendors to ensure marketing campaigns have the best chance of success
  • Create and deliver executive presentations on strategy, campaign execution, and results 

Qualifications

  • Experience as Project manager/Executive assistant in multinational company up from 3 years
  • 3 – 5 years of digital marketing experience (PPC, account-based advertising, content syndication, email nurturing)
  • Fluent English
  • Higher education
  • Experienced user of MS Office package
  • Excellent communication skills, spoken and written, efficient communicator on all levels of organization
  • High performer in multitasking environment, ability to work under pressure and with tough deadlines
  • Excellent planning and coordination skills
  • Proven and proficient leveraging of CRM and Marketing Automation
  • Understanding of lead scoring and lead attribution models
  • Data-driven
  • Readiness to work out of standard working hours in required

Additional Information

We offer:

  • Employment in a growing dynamic company
  • Modern energetic multicultural environment
  • Interesting people, an excellent team of professionals
  • Extensive opportunities for professional growth and career
  • Corporate events
  • Comfortable office with relax/game zones
  • Kitchens with fruit and sweets
  • E-library MIF, e-learning platform
  • 15 clubs by interest
  • An extended medical insurance policy from the first day of work
  • Reimbursement of costs on fitness from the first day of work
  • Reimbursement of lunch
  • Prime zone program
  • Employment according to the Labor Code of the Russian Federation, “white” salary
  • Annual leave 28 days
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