Vattenfall is one of Europe’s largest producers and retailers of electricity and heat. Our main markets are Sweden, Germany, the Netherlands, Denmark, and the UK. The Vattenfall Group has approximately 20,000 employees. We have been electrifying industries, powering homes and transforming life through innovation for more than 100 years. We now want to make fossil free living possible and we are driving the transition to a sustainable energy system.

Are you passionate about leveraging technology to drive marketing and sales success? Do you have a knack for creating seamless automated workflows, improving customer experience and creating engaging content? If so, we have the perfect opportunity for you!

At Vattenfall, we are committed to powering a sustainable future. As a leading European energy company, we strive to make fossil-free living possible within one generation. Join us in our mission to innovate and transform the energy landscape.

We are seeking a sales-oriented and resourceful Marketing Automation Specialist to join our team. In this role, you will play a crucial part in enhancing our marketing efforts through the implementation and optimization of marketing automation tools and strategies. Your expertise in customer experience (CX) and content creation will be invaluable in crafting personalized and impactful customer communication.

As a Marketing Automation Specialist, you will be part of the team responsible for the relationship with our existing electricity customers in Finland. The team works to maximize the value generated by the existing customer base by continuously improving the customer experience, building loyalty, driving anti-churn and upselling, as well as digitalization.

You have a key role in the team's work to deliver business-critical and customer experience communication to the customer base and thereby achieve our goals in areas such as churn, upselling, and customer experience (CX). You are operationally responsible for managing customer journeys and campaigns in our Marketing Automation system, and your tasks include building new flows, segmenting, setting rules based on our data points, testing and follow-up, as well as quality control and troubleshooting as needed.

Key responsibilities

• Implement Core Business Processes: Integrate and optimize core business processes within our marketing automation (MA) tool to ensure efficiency and effectiveness.
• Build Automated Workflows: Design and develop automated workflows that streamline our marketing operations and enhance customer engagement.
• Create Relevant Content: Produce compelling content to feed into workflows, including SMS, email, and landing pages, ensuring our messaging resonates with our target audience.
• Develop Scoring Model Strategies: Formulate and implement scoring model strategies to better understand.
• Target Group & Marketing List Creation: Identify and create target groups and marketing lists to ensure our campaigns reach the right audience.
• Enhance Customer Experience: Utilize your CX expertise to create personalized and meaningful interactions with our customers, improving their overall experience with Vattenfall.

• Proven experience in marketing automation and related tools.
• Strong understanding of core business processes and how to implement them in MA tools.
• Creative skills in content creation for various marketing channels.
• Experience in developing and implementing scoring models.
• Ability to identify and segment target groups for effective marketing campaigns.
• Analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• Very good command of English, verbally and written is required and Finnish is very beneficial.
• Experience in customer experience (CX) strategies and implementation.
• Past experience from MS Dynamics is considered beneficial.

We offer a challenging and international work environment and the possibility to work with some of the best in the field. You will be working in interdisciplinary teams and you can always count on support from committed colleagues as ‘Ask and Share’ concept is essential for the way we work. We offer attractive employment conditions (smart working, flexible working hours and a good-work-life balance) and opportunities for personal and professional development. Click here for further information.  

Location: Helsinki.

For more information about the position you are welcome to contact hiring manager Ville-Veikko Perintö, ville-veikko.perinto@vattenfall.com. For more information about the recruitment process you are welcome to contact recruiter Jennifer Wikström, jennifer.wikstroem@vattenfall.com
 
We welcome your application in English no later than April 8th 2025. We do not use cover letters, you apply by answering selection questions and attaching your CV. We kindly request that you do not send applications by any means other than via our website. .
 
At Vattenfall we are convinced that diversity contributes to build a more profitable and attractive company and we strive to be a good role model regarding diversity. Vattenfall works actively for all employees to have the same opportunities and rights regardless of gender, ethnicity, age, transgender identity or expression, religion or other belief, disability or sexual orientation. Click here for further information.