Senior Marketing Copywriter

  • Beursplein 37, 3011 AA Rotterdam, Netherlands
  • Full-time
  • Department: Marketing

Job Description

We're looking for a full-time Senior Marketing Copywriter with a Bachelor or Master qualification. Do you love working in a creative, people-focused environment? You’re a natural at copywriting for websites, white papers and blogs along the full marketing funnel.? Understanding buyer journeys are your second nature? Then we should meet! We, an international software scale-up in the recruitment tech industry, are looking for a senior marketing copywriter in our Headquarters in Rotterdam, NL or in Düsseldorf, Germany. 

Where & When

The city center of Rotterdam, Netherlands or in Düsseldorf, Germany (remote work possible). Starting as soon as possible.

What you will do

You will be the go-to person for all public relations related campaigns and activities in the company as well as a senior copywriter. You will:

  • Develop creative content for marketing campaigns, articles and VONQ’s brand together with our Head of Marketing

  • Enhance our messaging across our brand, product portfolio and campaigns that resonates with different customer segments, guiding them through personable journeys with useful advice and valuable propositions

  • Support lead generation as a senior copywriter for ABM and content-driven campaigns, including writing for web pages, blogs, articles, infographics, white papers, emails, social media, digital and print ads, and more

  • Build content marketing campaigns using our marketing automation tools and CMS, in collaboration with our supporting agencies 

  • Drive brand awareness through dedicated public relations activities with magazines, analyst groups, and other industry influencers

  • Build relationships with and excite industry analysts, journalists and influencers about new developments, including initiating, organizing and participating in analyst reviews, media interviews, pitching articles and organizing guest bloggers

  • Build brand recognition and engagement on social channels for incoming leads, partners and customers

  • Manage the PR and campaign marketing budgets together with the Head of Marketing

  • Translate marketing content into your native language

How you fit into the VONQ family

First things first: we highly value a strong, self-starting mentality and a hands-on approach to the work to be done. This being said, to achieve your goals, we believe you ideally should have:

  • Native Dutch or German or English 

  • Strong creative writing skills with a talent for short and long-form writing

  • You are a fast learner, witty and technology savvy

  • Must understand and be able to develop content for buyer journeys 

  • Ability to marry fun-to-read content with SEO so it gets found

  • Professional English skills that allow you to work with international colleagues is a must

  • A degree or completed training in marketing, communications, business administration, journalism or a related field

  • At least 5 years of experience in a copywriting role or as a Marketing Copywriter or PR Manager, ideally in an agency or in a B2B tech environment with a focus on content marketing, campaign management, public relations, lead generation or similar responsibility

  • Experience in using marketing automation and CRM software, ideally Salesforce, Pardot and Intercom is a big plus

  • Experience in working with and interpreting data to define your strategy

  • Experience in working with KPI and OKR frameworks to set goals and measure success

  • Knowledge of Google Analytics or WordPress is a plus

  • Knowledge of any Adobe Suite product is a plus

What you can expect from us

  • A competitive paycheck and nice incentives such as events, games and more

  • Full equipment stack including Macbook and iPhone (private usage included)

  • Flexible working hours including home office and unlimited holidays (yes, you read that right!)

  • Fun, professional and passionate colleagues

  • A flat hierarchy and open feedback culture

  • The opportunity to grow in an internationally expanding company 

  • A lot of room for innovation, ideas and “leaving your footprint”

  • State-of-the-art marketing technology to build amazing things

  • Professional development and coaching within your role

Sounds like you? Then don’t hesitate and apply now! You have questions beforehand? Get in touch with Kacey Ende (Head of Marketing) via [email protected] or +49 157 9236 0590.

Who is VONQ?

VONQ is the global pathway for recruitment marketing. Over 15 years ago, three visionaries founded VONQ with the aim of making job posting easier and faster for companies. How do we do that? 

With our innovative SaaS technology for large organizations. We help recruiters reach the right candidates on over 5000 media (and counting) across the Internet with the perfect job distribution solution for their hiring needs, whether it’s 30 vacancies to fill or 30,000.. Our products follow the data tracking how successful job posts are at generating clicks, views, and applications. We can fully automate the job posting process or make data-driven  recommendations for the best individual media mix for each target group. We bring speed and transparency into the recruiting process and report all data directly where it’s needed.

With the help of our Recruitment Marketing experts, we offer employer brand and digital job marketing expertise to round off the technology solutions. 

With over 140 team members, more than 10,000 users and 1000 enterprise customers, VONQ is entering a new phase and we want to make it happen with you.