We're looking for a full-time Senior Product Marketing Manager with a Bachelor or Master qualification. Do you love working in an agile, data-driven and end-user focused environment? Growth plans, marketing funnels and buyers’ journeys are your second nature?  Then we should meet! We, an international software scale-up in the recruitment tech industry, are looking for a senior product marketing specialist in our Headquarters in Rotterdam, NL or in Düsseldorf, Germany. 

Where & When

The city center of Rotterdam, Netherlands or in Düsseldorf, Germany (remote work possible). Starting as soon as possible.

What you will do

You will be the go-to person for all product and digital marketing related campaigns and activities in the company. You will:

• Build VONQ’s growth marketing strategy for leads, customers and users of 2 of our products together with our Head of Marketing and Product Owners

• Bring this strategy to life in close collaboration with the marketing, product and sales team using our website, social media, Pardot, Salesforce and Intercom.

• Analyse user data to develop different product user segments and build engaging user journeys

• Drive revenue growth within our products through automated and individual campaigns

• Excite our users about product releases and new features in collaboration with our product and development team, including creating videos, emails, blogs, social posts and in-tool tours and messages

• Write original short and long-form content for all product marketing campaigns, predominantly short-form (friendly, catchy and convincing)

• Support customer loyalty by surveying, engaging and nurturing our contact database 

• Manage the product marketing budget together with the Head of Marketing

• Coordinate agencies needed for processes across the marketing stack

• Translate marketing content into your native language

How you fit into the VONQ family

First things first: we highly value a strong, self-starting mentality and a hands-on approach to the work to be done. This being said, to achieve your goals, we believe you ideally should have:

• Native Dutch or German or English 

• Strong creative writing skills with a talent for understanding technology is a must

• Must understand and be able to map buyer journeys and user behavior

• Professional English skills that allow you to work with international colleagues is a must

• A degree or completed training in marketing, communications, business administration, journalism or a related field

• At least 5 years of experience working in a product marketing role, ideally in a B2B tech environment with a focus on e-commerce, buyers’ journey optimization, digital lead generation or similar responsibility

• Experience in using marketing automation and CRM software, ideally Salesforce, Pardot and Intercom

• Experience in working with and interpreting data to define your strategy

• Experience in working with KPI and OKR frameworks to set goals and measure success

• Familiarity with SaaS usability and UX is a plus

• Knowledge of Google Analytics or WordPress is a plus

• Knowledge of any Adobe Suite product is a big plus

What you can expect from us

• A competitive paycheck and nice incentives such as events, games and more

• Full equipment stack including Macbook and iPhone (private usage included)

• Flexible working hours including home office and unlimited holidays (yes, you read that right!)

• Fun, professional and passionate colleagues

• A flat hierarchy and open feedback culture

• The opportunity to grow in an internationally expanding company 

• A lot of room for innovation, ideas and “leaving your footprint”

• State-of-the-art marketing technology to build amazing things

• Professional development and coaching within your role

Sounds like you? Then don’t hesitate and apply now! You have questions beforehand? Get in touch with Kacey Ende (Head of Marketing) via [email protected] or +49 157 9236 0590.

Who is VONQ?

VONQ is the global pathway for recruitment marketing. Over 15 years ago, three visionaries founded VONQ with the aim of making job posting easier and faster for companies. How do we do that? 

With our innovative SaaS technology for large organizations. We help recruiters reach the right candidates on over 5000 media (and counting) across the Internet with the perfect job distribution solution for their hiring needs, whether it’s 30 vacancies to fill or 30,000.. Our products follow the data tracking how successful job posts are at generating clicks, views, and applications. We can fully automate the job posting process or make data-driven  recommendations for the best individual media mix for each target group. We bring speed and transparency into the recruiting process and report all data directly where it’s needed.

With the help of our Recruitment Marketing experts, we offer employer brand and digital job marketing expertise to round off the technology solutions. 

With over 140 team members, more than 10,000 users and 1000 enterprise customers, VONQ is entering a new phase and we want to make it happen with you.