Marketing Demand Gen Manager

  • San Francisco, CA
  • Full-time

Company Description

We're a pre-IPO company with offices in Mountain View, San Francisco, and Atlanta. We make it easy for businesses to understand how customers interact with their digital properties so that they can improve their customer experience. We do this by giving companies on-demand access to people in their exact target market who deliver video, audio, and written feedback on websites, mobile apps, and prototypes. Over 34,000 companies, including Google, Facebook, CBS, Apple, and The Home Depot, use UserTesting to improve their user experience - and their bottom line.

Job Description

Our Marketing team is looking for Webinar Manager that also has experience with Demand Generation. You will work with cross-functional teams in marketing and sales to produce a cohesive webinar program and multi-channel campaigns that focus on generating high quality opportunities to meet revenue targets.

Key Responsibilities:

  • Lead the webinar program, including management of the webinar calendar

  • In charge of webinar production and delivery with specific focus on pre-production, day-of-broadcast, and post-production activities

  • Collaborate with our product marketing team to produce compelling, authentic webinars for core phases of the buyer’s journey from awareness to purchase

  • Develop content for each phase of the funnel, maintain engagement post-webinar and accelerate prospect journeys through the funnel

  • Develop promotional tactics that can maximize webinar registration and attendance

  • Collaborate with the Sales Development Reps to generate pipeline and to meet monthly and quarterly goals

  • Manage and develop campaign strategies that generate leads, drive awareness, consideration and purchase intent across all channels including paid programs and webinars

  • Maximize ROI from paid social media channels and proactively optimize campaigns to increase performance

  • Partner with other functions in marketing and sales to develop key messages and leverage content that resonates across multiple channels

  • Use data and reporting to identify trends in performance and implement best practices to increase contribution to pipeline

Qualifications

  • 3+ years of experience working in B2B marketing (preferably in a technology industry with focus on outbound marketing)
  • Experience managing an ambitious and innovative webinar program, ideally for a B2B software company
  • Knowledgeable using audio conferencing and webinar platforms such as On24, Citrix GoTo products, Adobe Connect, or WebEx

  • Data driven with strong metrics measurement and optimization

  • Understanding of web technologies and key optimizing activities: PPC, SEO and SEM

  • Comfortable in a variety of tools including Marketo, Salesforce, Hootsuite, GA

  • Advanced writing skills, critical thinking, and superb presentation skills

  • Strong understanding of SaaS industry and B2B marketing trends

  • Experience managing agencies and third-party vendors is a plus

Additional Information

Besides a great work environment and the opportunity to change the world, we offer competitive salary, benefits, plenty of perks, as well as stock options.

Learn more about what it’s like to work at UserTesting at: https://www.usertesting.com/about-us/jobs

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