Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico. Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; UVideos, the first bilingual digital network serving Hispanic America offering popular Univision and new original and third-party programming, and Interactive, a network of digital products and offerings including Univision.com, which continues to be,  the No. 1 most-visited Spanish-language website among U.S. online Hispanics. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

Univision is seeking someone to immediately jump in a fill one of the most exciting roles in social media and sports of 2014.  Not only will this individual be in charge of Social Media for the 2014 FIFA World Cup (Univision is the exclusive US-based Spanish Language television broadcaster of the World Cup), but also for strategy, planning, and execution of social media and social TV efforts for all Univision Sports networks, programming, and sports related initiatives. 

This individual will report to directly to Univision’s SVP/GM of Social Media and is accountable to Sports programming leadership. This resource will lead a small dedicated social media team and work hand in hand with the sports programming, marketing, and digital teams, as well as the Enterprise Social Media team.

Location:  Miami, FL (with travel to Brazil for the FIFA World Cup); no flexibility—must be located in Miami

Responsibilities:

Social Strategy and Planning

• Develop and optimize overarching social media strategy for day to day, seasonal and annual sports events and initiatives
• Develop and maintain operational plans to deliver on strategies
• Specific focus on optimizing social strategy/plans for FIFA World Cup 2014, including social content development, sponsorships, paid media, and Social TV (social-on-tv) efforts

Social Content Development and Management

• Develop and manage editorial calendar for sports programming/initiatives
• Create content development process and coordinate with digital and linear content teams
• Continually optimize content plans based on performance + testing
• Work closely with the social media and digital sales team to develop sponsorable social content opportunities for clients

Social Community Development and Management

• Optimize plans to grow engaged social communities
• Create and execute live/real-time community engagement strategies for games/events

Social TV Management

• Manage social-to-TV technology, train social team and producers on use during matches and shows
• Actively participate (as needed) in control room to manage social on tv

Social Analytics and Communications

• Responsible for leveraging social data and analytics tools to report, resolve questions, evaluate effectiveness of social media activities and optimize
• Working with Enterprise Social Team, develop and maintain appropriate reporting to inform/educate programming execs, producers, marketing, PR and sales teams

Minimum 5 years working within a social media or digital capacity for a publisher, media company or digital agency.

Management Skills

• Experience managing teams/multiple direct reports
• Experience in strategic planning and analysis
• Skilled at coordinating and contributing to cross functional initiatives
• Excellent creative communication skills - oral and written
• Highly organized and detailed oriented

Social Media and Social TV Experience

• Active personal social presence
• Deep understanding of the ecosystem on various social media platforms including Twitter, Facebook, Instagram, Vine, Tumblr, Pinterest, etc.
• Direct experience using community management platforms
• Experience using Social TV (social-on-tv) platforms
• Direct experience using social media analytics platforms/tools
• Experience developing and executing paid media campaigns

Sports Experience

• Avid sports fan, with a passion for Soccer and specific knowledge of Mexican League
• Highly knowledgeable of sports leagues, teams, players, topical issues, etc.

Familiarity with Univision and Spanish Language TV

• Fully Bilingual (Spanish, English) verbal and written 
• Familiar with Univision Deportes personalities and programming as well as competitive Spanish language Networks
• Familiar with Univision programming in general

Other Requirements

• Extended travel to Brazil required during 2014 FIFA World Cup
• Flexibility in working schedule based on sports programming schedule (Nights, Weekends)

We offer a highly competitive salary and comprehensive benefits package including medical, dental and a 401(k) plan. 

Univision is an Equal Opportunity Employer.

Note: When applying, please attach Resume AND Cover Letter