UFG, Inc.

Digital Marketing Manager – SAR/FP

United Franchise Group is hiring a Digital Marketing Manager for the Signarama & Fully Promoted brands. This is someone who is innovative, forward-thinking, and strategically minded. You will be responsible for supporting, implementing, and monitoring marketing & website services for the Signarama & Fully Promoted brands. The ideal candidate would have about 3-5 years' experience in marketing & website management, with a strong concentration in social media, digital media, and in the franchising industry. 

Top Five Reasons YOU Should Work at United Franchise Group

1. We encourage and help people become successful entrepreneurs to enhance their lives and the communities around them.
2. Our team consists of people who are about growing personally and professionally.
3. We are made up of positive, enthusiastic, and passionate people who work hard and play hard.
4. We are a family owned company that functions like a family!
5. It’s our mission to provide the best customer service to our franchisees across the globe. When they are successful, we are successful!

 Your Key Responsibilities

• Planning digital marketing campaigns & strategies, including web, SEO/SEM, email, social media, and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Oversee Website changes directed by the Marketing Fund and Brand
• Name changes and digital name assessment
• Online reputation management and monitoring
• Franchisee direct support (password resets, update sites, etc..)
• Owner assistance with Google My Business / Facebook Business
• Oversee all online Brand assets (over 30 sites)
  • Brand site updates
  • Create company & Ecommerce stores for Franchisees
  • POS support
  • Intranet management
• Google Analytics reports – Checks and balances
• HTML Email newsletter conversions with various platforms
• Distribution and management of generated leads
• Assist the Franchisee Ad Fund with digital marketing initiatives
• Liaison with Franchisee hired agencies
• Find & assess new vendors for digital services
• Monitor the online competitive landscape for products & franchise sales with reporting and recommendations

 Requirements & Skills 

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., Facebook Business)
• Working knowledge of project management platforms (e.g., Asana)
• Experience in setting up and optimizing Google Ad-words campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

Once you become part of our amazing team of winners you’ll enjoy: 

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy – a chance to give back to the community

Join us at United Franchise Group – a global leader for entrepreneurs!  

Apply now! 

All your information will be kept confidential according to EEO guidelines.