• Work with Marketing Director to develop yearly marketing plans and improved marketing strategies
• Serve as marketing department liaison to franchisees regarding marketing initiatives
• Facilitate the content development of various marketing programs included but not limited to email marketing, social media campaigns, PR programs and contests, etc.
• Adept at executing local grassroots/promotional marketing to drive leads and new customers
• Tracking and analysis of various marketing programs to determine ROI
• Provide guidance to Franchise Locations using data to confirm recommendations
• Executive Editor of the quarterly magazine. Set the tone of each issue with franchisees/vendors and internal team articles, as well as editorial direction and publication guidelines. Create the design, layout, production and distribution.
• Write script, film and edit all videos for the brand - training, newswrap, etc
• Assist in coordinating all brand-specific events: conferences/conventions, regional meetings, promotions, etc.
• Assist Marketing Fund Board and FAC in communicating decisions/strategies with all franchisees
• Coordinate and execute brand-specific marketing tasks as assigned
• Develop and design annual marketing/promotions calendar
• Review and coordinate updating of marketing DDT presentation as needed
• Work closely with approved vendors to ensure continued efforts to improve performance (i.e. Direct Mail, Media Buying and Digital Marketing agencies,)
• Work closely with internal teams - PR, FD, Launch, Ops
• Partner with PR Department to assist with local communications, such as press releases as well as coordinating PR for local grand openings, owner triumphs, etc.
• Oversee Marketing Coordinator & Assistants
• Write and modifying brand content as needed
• Monitor performance of reputation management program
• Provide monthly performance reporting to Marketing Director
• Review and approve all local marketing materials to ensure they meet brand standards.

 

Personal Characteristics

 

• Resourceful and entrepreneurial. Enjoys rolling up his/her sleeves in the execution of marketing programs.

• Comfortable working in a rapidly-growing, "hands-on" environment, with the ability to scale as growth requires.
• Reliable and trusted. Operates with a high level of professional integrity.
• Thrives at the pace of a start-up. Enjoys overseeing a wide range of initiatives and shows perseverance in seeing them through to successful execution.
• Outcome-driven. Motivated to achieve positive business results and key performance metrics.
• Has a creative eye

 

Organization

• Reports to Director of Marketing (head of marketing)
• Subject matter oversight of franchised locations in 80 countries
• Frequent collaboration with various departments and vendors
• Builds bridges with our Franchisees, RVPs and Field Operations teams.