UFG, Inc.

Marketing Coordinator – Business and Retail Division of United Franchise Group

United Franchise Group is hiring a Marketing Coordinator for the Fully Promoted and Experimax brands. This is someone who is innovative, forward-thinking, and strategically-minded. You will be responsible for developing, implementing, and monitoring the major marketing tactics for the retail brands. The ideal candidate would have about 3-5 years' experience in traditional marketing, with a strong concentration in social media, online media, and in the franchising industry.  Ability to use graphics & video programs a plus but not required. 

Your Key Responsibilities

• Monitor traditional and digital marketing strategies; periodically reviewing for maximum efficiency, suggesting tweaks or new strategies as needed, calling for discontinuation of strategies that provide minimal ROI
• Evaluate marketing strategies of current franchisees in each brand, identifying effective campaigns and determining how to spread effective strategies to all franchisees
• Develop strategies for increasing online presence of each brand
• Coordinate with our National Advertising Fund and Franchisees on marketing initiatives
• Serve as point person with digital marketing vendors
• Working as the Ad Fund Liaison as a non-voting board member
• Monitor online advertisements and content created by digital marketing agencies; ensuring that ads are compliant and meet a standard of excellence
• Hands on approach with designs
• Monitor brand websites; periodically reviewing for content and image updates, suggesting additional site pages, ensuring site is marked up for maximum SEO
• Oversee all website updates as pertains to the marketing department
• Work with digital marketing agencies to improve strategies for assisting franchisees in driving leads/business to their local stores
• Develop and teach digital marketing-specific segment(s) in training school
• Develop ongoing digital marketing training/education for current franchisees
• Monitor Ad Fund digital marketing strategies
• Ensure maximum brand content appears in the online marketplace through websites, blogs, videos, etc.
• Drive & help develop additional video content to all brand/company websites
• Develop strategies to assist franchisees in maximizing video content on behalf of their local stores
• Monitor the brand’s social media involvement; prioritizing social media platforms and developing strategies (along with digital marketing agencies) to increase presence

 Requirements & Skills 

• Bachelor’s degree (B.A. or B.S.) or equivalent from a four-year College or University; or three to five years’ related experience; or a combination of both
• Previous experience in marketing within the sign or franchise industry, a plus
• Must have the ability to develop, implement, and monitor marketing calendars and campaigns
• Should be a proactive self-starter with the ability to work independently and on a team
• Comfortable in a fast-paced environment and able to manage multiple projects and campaigns
• Outgoing personality and able to interact with a variety of consumers
• Be a career-oriented individual searching for rapid growth
• Sharp, professional demeanor
• Excellent communication and follow-through
• Ability to travel up to 15%

 Once you become part of our amazing team of winners you’ll enjoy: 

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy – a chance to give back to the community

Misc

• Keywords –Promotional Products, ASI, PPAI, Apparel, Screen Printing, Computer, Cell / mobile phone, Apple, Dell, Samsung, Signs, Printing, Graphics – these keywords knowledge are plus but not required.

Join us at United Franchise Group – a global leader for entrepreneurs!  

 Apply now!

All your information will be kept confidential according to EEO guidelines.