UFG, Inc.

Digital Marketing Director – Signarama

United Franchise Group is hiring a Digital Marketing Director for the Signarama Division. This is someone who is innovative, forward-thinking, and strategically-minded. You will be responsible for developing, implementing, and monitoring the major marketing tactics for the Signarama brand. The ideal candidate would have about 3-5 years' experience in marketing, with a strong concentration in social media, digital media, and in the franchising industry. 

Top Five Reasons YOU Should Work at United Franchise Group

1. We encourage and help people become successful entrepreneurs to enhance their lives and the communities around them.
2. Our team consists of people who are about growing personally and professionally.
3. We are made up of positive, enthusiastic, and passionate people who work hard and play hard.
4. We are a family owned company that functions like a family!
5. It’s our mission to provide the best customer service to our franchisees across the globe. When they are successful, we are successful!

Your Key Responsibilities

• Serve as point person with digital marketing vendors
• Evaluate digital marketing agencies; interpret provided data and explain effectiveness of each campaign
• Monitor brand websites; periodically reviewing for content and image updates, suggesting additional site pages, ensuring site is marked up for maximum SEO
• Oversee all website updates as pertains to the marketing department
• Monitor Schedule A digital marketing strategies; periodically reviewing for maximum efficiency, suggesting tweaks or new strategies as needed, calling for discontinuation of strategies that provide minimal ROI
• Evaluate digital marketing strategies of current franchisees in each brand, identifying effective campaigns and determining how to spread effective strategies to all franchisees
• Develop strategies for increasing online presence of each brand
• Work with digital marketing agencies to improve strategies for assisting franchisees in driving leads/business to their local stores
• Develop and teach digital marketing-specific segment(s) in training school
• Develop ongoing digital marketing training/education for current franchisees
• Monitor Ad Fund digital marketing strategies
• Ensure maximum Signarama content appears in the online marketplace through websites, blogs, videos, etc.
• Drive additional video content to all brand/company websites
• Develop strategies to assist franchisees in maximizing video content on behalf of their local stores
• Monitor the brand’s social media involvement; prioritizing social media platforms and developing strategies (along with digital marketing agencies) to increase presence
• Monitor online advertisements and content created by digital marketing agencies; ensuring that ads are compliant and meet a standard of excellence

 Requirements & Skills 

• Bachelor’s degree (B.A. or B.S.) or equivalent from a four-year College or University; or three to five years’ related experience; or a combination of both
• Previous experience in marketing within the sign or franchise industry, a plus
• Must have the ability to develop, implement, and monitor marketing calendars and campaigns
• Should be a proactive self-starter with the ability to work independently and on a team
• Comfortable in a fast-paced environment and able to manage multiple projects and campaigns
• Outgoing personality and able to interact with a variety of consumers
• Be a career-oriented individual searching for rapid growth
• Sharp, professional demeanor
• Excellent communication and follow-through
• Ability to travel up to 20%

 Once you become part of our amazing team of winners you’ll enjoy: 

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy – a chance to give back to the community

Join us at United Franchise Group – a global leader for entrepreneurs!  

 Apply now!

All your information will be kept confidential according to EEO guidelines.