Doka – an innovative and reliable partner in the construction industry. For over 150 years.

As a leading provider of formwork and scaffolding solutions, we understand the challenges our customers face. Our more than 9,000 employees in 58 countries and 160 locations on 5 continents go the extra mile with passion and dedication. Various construction projects worldwide are proof of this. Realize your potential in a supportive, high-performance work environment that is focused on continuous growth. Let's shape the future together.

We make it work.

Support the digital transformation of the construction industry.

Behind some of the world’s most iconic buildings stands Doka — a global market leader in formwork and scaffolding. From the Burj Khalifa to complex infrastructure projects like the Mumbai–Pune Expressway and Sydney Metro, Doka is known for technical innovation and solutions that make the impossible work.

The same level of ambition to enable customers to achieve the highest possible outcomes drives Doka’s future digital ambitions. This is why Doka is modernizing how the world builds by digitalizing the end-to-end formwork process. Doka’s SaaS portfolio brings together engineering, planning, logistics, material management, as well as onsite operations in one integrated digital ecosystem.

As a Senior Go-To-Market Manager, you will shape how our digital products are positioned, launched, and adopted across global markets. You will define go-to-market strategies, craft clear and compelling product narratives, and build the structures, tools, and processes needed to scale GTM and product marketing across regions. Your work ensures that customers, users, and internal teams understand the value of our digital offerings — and are equipped to drive market success.

What You'll Do – Your Responsibilities

• Shape and develop the Go To Market function from 0 to 1 by building team capabilities, defining tools, processes and structures in a newly formed organization
• Lead the market intel for Doka Digital, track and analyse developments in our core and adjacent markets (construction tech)
• Integrate customer and field feedback into market analysis to create a unified intelligence loop, that reflects real-world challenges
• Deliver regular management briefings that connect market trends and shifts with strategic opportunities for the product teams
• Partner with R&D to identify new product and platform opportunities based on ecosystem and technology innovation in our core market
• Own the creation and development of product positioning, messaging, and value propositions across the Doka digital product portfolio and all our market channels
• Co-develop and execute go-to-market campaigns for product and feature launches with responsible (Senior) Product Managers and Product Owners
• Translate customer insights, market dynamics, and competitive intelligence into clear narratives
• Create impactful sales enablement materials, demos, and storytelling assets
• Partner with Product Management process
• Collaborate with Sales, Customer Support/Success, and Marketing on adoption and retention initiatives
• Co-Lead pricing and packaging discussions in alignment with Product Management and portfolio targets
• Measure and report on launch impact, product adoption, and go-to-market effectiveness
• Recruit, lead, and develop team members as the organization scales to ensure strong market fit and customer relevance with constant feedback implementation into the product development 

• 5+ years of experience in go-to-market, product marketing or B2B SaaS marketing/growth roles (tech industry)
• Strong understanding of (B2B) SaaS business models, buyer personas, and customer journeys
• Proven ability to translate complex product concepts into clear, compelling messaging and positioning
• Experience in supporting product, marketing and communication teams with content, enablement, and launch execution
• Analytical mindset paired with strong storytelling and communication skills
• Capability to work cross-functionally in fast-moving product environments
• Experience in construction tech, logistics, or industrial SaaS is a plus
• Hands on mentality, „that doesn’t work“ is not part of your mindset and you thrive when you can build something from 0 to 1
• Having been part of a rapidly growing company and fast work environment is a plus
• Experience in construction tech, logistics, or industrial solutions is a plus but not required
• Fluent in German and English

Why Join Us – What We Offer

• High-impact role shaping the market success of Doka’s digital offering
• Opportunity to define how our digital products reach and support customers, users and markets globally
• Modern work culture with empowered product teams and clear customer focus
• Possibility to work from 3 different offices across Austria (Vienna, Linz, Amstetten), combined with an international work environment (60 countries) and flat hierarchies (minimum 1-2 days per week Amstetten office)
• Personal development and career growth opportunities

A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience.

We are required by law to state a minimum salary. The minimum annual gross salary for this position is € 47.587,- according to the collective agreement (woodworking industry).

Ready to help build something that lasts? Apply now and join us on our digital journey.