Marketing Specialist

  • Full-time

Company Description

Passionate about solutions

Few connect the Doka brand with a 150-year family history. However, our customers worldwide benefit from the values that have grown from it: reliability, experience and trustworthiness. Especially in terms of global competition, our values provide us with a solid foundation for developing and selling high quality formwork solutions. From the initial planning through to reliable implementation on site: we help our customers to build even more efficiently, better and safer.

A tradition of Understanding

We are able to look back on a long history of understanding. Listening intently, understanding the world as seen through the eyes of our customers, learning to understand all aspects and thinking ahead. We are passionate about not being satisfied with the first solution that might get the job done. Rather, we continue fine-tuning it until we come up with a true advantage for our customers. This is the only way a small woodworking shop could grow into a globally operating formwork company known by the brand name Doka since 1956.

Working with added value.

Doka is always on the lookout for the brightest minds and offers exciting job opportunities and attractive workplaces.

Job Description

Main responsibilities:

  • Support and contribution to country strategy

  • Oversees the MA budget within his/her country

  • Ensures brand compliance for his/her country according to Corporate brand manual

  • Gathers and provides sales feedback on his/her market insights

Operational tasks:

Products and Services

  • Campaign Management:

    • Ensures implementation of campaigns and programs for his/her country together with CPM

    • Provides feedback on country/customer specific needs

  • Ensures successful product launches in close collaboration with HoS/PM

  • Ensure production of leaflets, brochures/catalogues according to Corporate masters

  • Organizes photo shootings and site visits

  • Visits sites him/herself for branding, interviewing or taking fotos

  • Ensures together with CPM that offer texts are available

  • Ensures together with CPM that regional reference lists of key-sites are available

  • Manages Google Ads campaigns

Planning & Budget

  • Drives Marketing Plans (Yearly MA Plan, 3 year MA Plan) for her/his country

  • Develops budget proposal for Marketing in his/her country

  • Monitors MarComm expenses versus budget


  • Ensures brand compliance for his/her country according to Corporate brand manual

  • Enhances positioning of the DOKA brand in his/her country

Market Intelligence

  • Active monitoring of trends and customer needs

  • Provides input on market studies and customer insights

  • Drives competitor observation and ensures feedback to RMM

  • Provides input to RMM for media monitoring in his/her country

Trade Shows/Fairs/Events

  • Provides information and data to RMM

  • Draws up a yearly local Trade Show Calendar

  • Actively involves him/herself in local conferences/ tradeshows etc.

  • Organizes local customer events and trainings


  • Ensures regular sending out of PR

  • Advertises in local press (online and print) according to Corporate guidelines

  • Organizes press conferences in close co-operation with RMM

  • Drives different prints (e.g. Doka Xpress, Doka Report, Reference Job sites) for his/her country

Digital Media

  • Maintains and updates country website in collaboration with RMM

  • Maintains and updates local Social Media pages (LinkedIn, Facebook, etc.)

Best Practice Sharing

  • Provides input to RMM, Marketing and PLM


In order to achieve the best results in this position, the desired skills and experience are the following:

A. Education

  • Marketing focus, preferably academic level

  • Excellent command of English language

B. Experience

  • 3 year + relevant working experience in Marketing and / or Sales area

  • Marketing Campaign Planning and Management

  • Web Content Management

  • Organic Search Engine Optimization

  • (Text) Content Generation for Online and Offline media

  • Social media Marketing and Community Management

  • Digital marketing experience would be a plus

  • Thorough understanding of the market structure and factors that influence demand, profitability and innovation

  • Commercial and basic technical understanding of the products and their applications

  • E-commerce - previous experience would be a plus

  • Thorough strategic understanding of target groups in respective markets

  • Excellent presentation and project management skills

  • Good writing skills

    C. Personal / Social skills

  • Excellent communication skills

  • Effective interpersonal relationship skills

  • Effective coaching and feedback skills

  • Intercultural experience would be an advantage

  • Sets direction, engages and inspires people

  • Develop an effective and good network internally and externally

  • Conceptual and analytical thinking

  • Creativity, commercial awareness, customer orientation, assertiveness

  • Pro-activity, detail oriented, solution oriented, can-do attitude

Additional Information

We offer:

·         The opportunity to work for a growing global formwork solutions company

·         Great work culture, based on understanding and developing the employees

·         Great benefits package

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