Data Scientist [Consumer Experience]

  • Malmö, Sweden
  • Full-time

Job Description

At Massive we believe in data-driven decision making and the use of highly granular behavioral data. No question is irrelevant, no stone left unturned, and thanks to your curiosity and expertise, you will probe, evaluate and improve potentially every step of the Consumer Experience. 

If understanding people through their actions is your thing, join the Consumer Experience group at Massive and you’ll be empowered to lead a team whose sole purpose is extracting subtle knowledge where others can only see noise. Your insights will contribute to the improvement of the experience for millions of players of our games and users of our services worldwide.  

The main challenge of your team will be to leverage data science and computational intelligence utilizing qualitative and quantitative insights both in-game and out-of-game across a large number of games and platforms. The purpose is to:

  • Obtain better understanding of the consumer journey;
  • Assess the performance of our communications;
  • Gain dynamic insights into both our players and the broader market;
  • Develop tools and models geared to personalize and improve the consumer experience. You’ll be part of opening a window into the future to empower key decision makers.

This is a permanent position based in Malmö, Sweden, and requires working onsite. We kindly ask you to apply with your CV and message to the hiring manager / cover letter in English. Applications will be reviewed whilst the job ad is posted.


  • Performing behavioral profiling and segmenting players based on gameplay data;
  • Build and maintain computational models to predict different player attributes (e.g. engagement, toxicity, player motivation);
  • Build and maintain recommendation systems beyond collaborative filtering;
  • Shape personalized systems to deliver individualized experiences and communications;
  • Perform Social Network Analysis to identify particularly interesting communities and hubs of players;
  • Extract data and correlate both qualitative and quantitative insights across different games, platforms and content;
  • Support several stakeholders with insights based on telemetry data;
  • Articulate and explain complex concepts to key decision makers in a way that makes them instantly actionable.


You as a person

You are driven, curious, focused on quality, autonomous, entrepreneurial, charismatic, inspirational, able to lead and inspire a team. You take initiative, proactively and thoroughly carry to completion the tasks that you identified. You have great communication skills and are able to argue for your choices in terms of priorities as well as methods. You are able to explain difficult concepts to relevant stakeholders that do not share your knowledge. Data analytics is your passion, so you keep updated with latest research, methods and findings and you share this knowledge with everyone around you. 

  • Proven work experience in Data Science;
  • Programming/scripting experience (preferably Python & R);
  • Proven knowledge of Machine Learning (preference learning, reinforcement learning, etc.), Supervised and Unsupervised learning; Database queries (SQL); Social Network Analysis;
  • Insights in adaptive algorithms and AI for data analysis;
  • Relevant degree with focus on data, ideally combined with computer science or game development or an interest in data, in a game development environment;
  • Drive, enthusiasm and insight into gaming and software development to be able to push our platform to the next level, by utilizing their analytical mind-set in collaboration with gaming experience.

Good to know

As we aim to build a team who can continuously push the boundaries of what’s possible within game development (and because we love to learn and grow from the people around us), we might ask you to do a practical test as a part of the recruitment process.

Additional Information

Longing to be part of a fun, creative and passionate workplace? We can offer you this and more in an open and friendly environment where you will work with some of the best craftsmen in the industry. Are you up for it? Come aboard for the ride!

Massive Entertainment is a premier producer of games and interactive entertainment for the global market. The studio is located in Malmö, Sweden and fully owned by Ubisoft Entertainment, the world’s third largest independent video game publisher. We are more than 650 people from 45+ different countries working together to produce major titles such as World in Conflict, Far Cry 3, Tom Clancy’s The Division and our latest Avatar Project.

We value diversity at Massive and promote a family-friendly culture and a gender-balanced work environment, where equal opportunities play a meaningful role in the day-to-day operations of our studio.

Ubisoft is committed to enriching players’ lives with original & memorable entertainment experiences. We build worlds that are a playground for the imagination, offering moments of surprise, fun and adventure as well as opportunities for learning and self-discovery.

At Ubisoft, you’ll grow and collaborate with highly talented teams from around the world. Our massively friendly work environment will inspire you to go above and beyond to create experiences and brands people will fall in love with.

All your information will be kept confidential according to EEO guidelines.

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