***You must be an outstanding A-player, physically located in Latin America, and have a minimum of C1 or better English with a strong internet connection.***

Are you ready to crush it with digital content and viral videos while having fun? You came to the right place!

Our client is a fast-growing, direct-to-consumer ecommerce brand redefining the barware industry through creative storytelling, viral content, and innovative products for people who just want to drink and have fun.

Known for building highly engaging social content around products that people genuinely enjoy using and sharing, the company has experienced significant growth through performance marketing, organic content, and a relentless focus on customer experience.

This is an exciting opportunity to join a rapidly growing consumer brand where you'll have the autonomy to own the entire growth engine: from creative strategy and paid advertising to ecommerce optimization and customer acquisition.

Company Culture

Our client operates with an entrepreneurial, ownership-driven culture where speed, creativity, and execution matter more than hierarchy. This is a fast-paced startup environment where experimentation is encouraged, decisions are driven by data, and every team member is expected to think like an owner. The ideal candidate is proactive, ambitious, highly coachable, and excited to build, test, iterate, and scale alongside a rapidly growing ecommerce business.

Benefits

• Remote work
• PTOs
• Weekends Off
• Performance Bonuses
• Holidays
• Growth opportunities
• Schedule flexibility

We're looking for an experienced Head of Growth & Marketing (heavy hands-on experience creating content is required) to lead and execute the company's entire marketing strategy across paid media, organic content, viral videos, ecommerce, and customer acquisition through social media content (product marketing). 

This is not a role for someone who prefers managing agencies, delegating creative work, or spending most of the day in meetings. We're looking for a true builder: someone who enjoys rolling up their sleeves, experimenting, creating, analyzing results, and moving quickly from idea to execution. You'll be creating content by yourself. 

You'll own the whole process: strategy, creation and execution, working directly with the founders to scale revenue, improve marketing efficiency, and build systems that support long-term growth.

Responsibilities: 

Content Creation & Creative Production

• Personally create engaging short-form content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms.
• Film product demonstrations, lifestyle content, educational videos, and viral concepts featuring our products.
• Write hooks, scripts, captions, and creative concepts that capture attention and drive engagement.
• Stay on top of social media trends and quickly produce content that fits our brand while maximizing reach and sales.

Growth Marketing & Paid Media

• Personally build, launch, monitor, and optimize advertising campaigns across Meta, Google, TikTok, and other emerging platforms.
• Test audiences, creatives, offers, landing pages, and messaging to continuously improve campaign performance.
• Scale successful campaigns responsibly while maintaining strong ROAS and profitable customer acquisition (Getting double ROAS is a must).

Ecommerce & Website Optimization

• Continuously improve the Shopify store to increase conversions and deliver a better customer experience.
• Update product pages, landing pages, offers, bundles, and merchandising based on customer behavior and performance data.
• Run A/B tests to improve conversion rate, average order value, and overall ecommerce performance.
• Manage product content and listings across Shopify, TikTok Shop, Amazon, and future sales channels.

Marketing Operations & Analytics

• Monitor key business metrics including ROAS, CAC, conversion rate, revenue growth, and customer acquisition performance.
• Leverage AI tools to speed up research, copywriting, creative ideation, content production, and day-to-day marketing execution.

• 4+ years of experience leading content creation and performance marketing initiatives.
• Proven success scaling ecommerce or consumer brands via social media content.
• Strong expertise managing paid advertising across Meta and Google.
• Experience creating high-performing short-form video content.
• Strong understanding of Shopify and ecommerce conversion optimization.
• Strong analytical mindset with the ability to make data-driven decisions (content marketing metrics).
• Excellent English communication skills.
• Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana or similar to create and improve marketing workflows.

About SaaS Talent

SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.

Reach out to us at www.saas-talent.com to learn more about how we can help you.

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