UNLEASH is the world’s customer-first digital media platform, built to inspire, connect and enable HR leaders and organizations worldwide to navigate the never normal and power the new working world. Contributors over the years have included Sir Richard Branson, Arianna Huffington, Edward Snowden, Esther Perel, Simon Sinek, Baroness Susan Greenfield, Sir Bob Geldof, Stephen Fry and many more. We give leaders a platform to share ideas that work, to network and do business.

The job holder is responsible for supporting the implementation of our digital content strategy for the brand, ensuring optimal merchandising and digital presence that drives conversion and engagement within our target audience.

Your day-to-day activities will include:

• Lead the optimization of digital content for search engines to maximise the digital audience reach - using on page, off page, and technical SEO skills to effectively merchandise our content.
• Collaborate with the Editorial, Content Labs and Marketing teams to ensure all content obtains maximum exposure e.g. one article may be reutilised as part of galleries, listicles, advice article, Q&A, Social Media campaign, newsletter etc…
• Support the Editor to develop content strategies built around audience insight - driving organic search traffic, maximising session duration, growing site conversion activities and driving site registrations.
• Improve search visibility via external and internal links, taking the lead on cross-product promotion and site Ad/Promo block activation.
• Develop strategies to increase the average number of page views and time on the website for each visitor by offering easy access to related, relevant content that matches their requirements. Utilizing Piano and Bibblio to implement onsite experiences and AI recommendations.
• Support the Marketing Team to create effective landing pages – teaching them to self-serve and acting as CMS approver for static pages.
• Promote the use of analytics/data studio as essential tools to measure our success and inform what we do moving forward, building reports, maintaining standardised tracked links, and embedding best practice across the business.
• Monitor traffic levels on key rival websites visited by the target audience and provide regular reports to the editorial team on the most popular content and recommended actions.
• Support the growth of digital audiences, facilitating the development of user generated content, and suggesting ideas/tools to grow traffic and engagement.
• Collaborate with the Community Manager to ensure our social media profile and activities maximize SEO benefits.
• Support the Head of Digital to drive improvements through process, technology, and product roadmap, including the delivery of one-off digital projects.

Who are we looking for?

To be successful in this role, you will need to demonstrate the following skills and knowledge:

• Expert user of Google Analytics, Google Search Console, SEMRush..
• Solid understanding of CRO tactics and SEO best practices
• Day-to-Day experience working in a CMS – WordPress desirable.
• Strong creative and visual skills
• Editing and writing experience, including ability to write and edit content for web, optimising its quality online and applying SEO principles
• Collaborative and supportive working style with peers including excellent communication skills, and the confidence to direct and influence teams.
• Able to work on own initiative with a pro-active problem-solving approach
• Able to organise self to work efficiently and manage conflicting priorities and multiple deadlines

Additional superpowers are always welcome! And experience within HR, HR Technology, or early-stage products is considered desirable.
Success in this role will be monitored via monthly reports to show improvements on the KPIs for this role:

• Quality and quantity of content produced across all platforms – measured by analysis of digital audience views and retention
• Increases in the following activity measures: time on site, pages per visit, volume of organic search traffic, sessions per week, number of site registrations, number of superusers…
• Improvements in traffic from specific sources: organic, referring sites etc.
• Demonstration of creative input in content planning meetings, and demonstration of strategic thinking that shows an understanding of the audience and editorial strategy