Head of Event Marketing

  • Full-time

Company Description

Listed on Europe’s Inc 5000 fastest growing companies in a highly valuable market, UNLEASH is backed with a strong history of disrupting the HR industry globally. Boasting a senior management team with an envious track record of success in media and events, the business is embarking on an ambitious growth plan.

Job Description

Head of Event marketing will lead and drive the UNLEASH large scale events marketing to be an impactful industry platform with global presence and influence.

Resposibilities:

  • Drive full marketing strategy and tactical delivery across the event portfolio.  Using clear project delivery skills. 
  • Design and implement a full marketing plan per event including full reporting ability of deliverables.
  • Builds a clear vision on the marketing deliver on all elements of the event including but not exclusive to driving both conference delegates and exhibition only attendees
  • Coordinate with the leadership team to identify potential new routes to market whilst maintaining and growing existing customer base for both attendance, sponsorship and exhibition sales.
  • Generate leads for all elements of the event including delegates and attendees, speakers, sponsors and exhibitors.
  • High-level understanding of the marketing, areas of growth to maximize revenue and look for additional revenue opportunities
  • Responsible for overall look and feel of events following existing and developing brand guidelines
  • Actively engage in the consistency and quality of the content throughout all marketing channels
  • Driving engagement with agencies and partners including media and PR
  • Control and management of each per event budget
  • Manage events marketing team, sets KPIs and goals and provides ongoing support and performance evaluation, responsible for ongoing training/mentoring

Qualifications

  • International B2B Conference and Exhibition marketing experience of at least 7 years is essential
  • Deep experience in large scale international B2B Confex events
  • Extensive digital marketing experience including SEO management, social media success and data driven analytics
  • Strong working knowledge of other key departments including marketing, sales, and operations
  • Management and leadership experience of a marketing team and event marketing tactics.
  • The ability to manage an event Marketing team that is geographically split
  • Experience and Knowledge within the HR Tech or HR market a significant benefit 
  • Is able to work autonomously and doesn’t depend on regular direct supervision
  • Is a hands on ambitious, entrepreneurial leader. This is a young scaling business that has grown 300% on average in the last 5 years and is ready to be taken to the next level.
  • A strong, confident and proactive communicator to both managers and team
  • Has a personal life that enables international travel
  • Is a team player and helps and develops others
  • Adaptable and open to change
  • Has passion to succeed

Additional Information

This is a pivotal role within the Event organization that has a fantastically bright future and we are looking for someone who is very ambitious. This is a young scaling brand that has a +250% year on year growth average over the last 5 years and is ready to be taken to the next level.