Event Marketing Manager - Europe

  • London, UK
  • Full-time

Company Description

Listed on Europe’s Inc 5000 fastest growing companies in a highly valuable market, UNLEASH is backed with a strong history of disrupting the HR industry globally. Boasting a senior management team with an envious track record of success in media and events, the business is embarking on an ambitious growth plan.

Job Description

Responsibilities:

  • Builds and presents a well-researched, comprehensive marketing plan for their events.
  • Owns the delivery of the marketing plan and ensures that all stakeholders and support functions are clearly briefed and engaged.
  • Manages and refines the marketing critical path for their events.
  • Driving database growth both for the benefit of their events as well as the wider business
  • Delivers copy for use in all marketing channels
  • Manages the web content for their events and ensures the presence of a well thought out website strategy.
  • Works with the Performance Marketing Manager to ensure all copy and assets are delivered on time and that the program is delivering to agreed targets.
  • Responsible for management and delivery of sales brochures, including delegate, SpEx, Startup, and Loyalty
  • Works with stakeholders to ensure the PR and media partner programs are fit-for-purpose and delivering against agreed targets.
  • Works with the social media manager to ensure that the social program is aligned with other channels and is delivering both leads and connections.
  • Works with design to ensure that the event branding is in line with guidelines and is translated effectively to all assets.
  • Oversees the production of photography and videography at their events.
  • Delivers useful insights through attendee surveys.
  • Use of the full marketing mix and generation of new ideas to deliver against headline targets

Qualifications

Requirements:

  •  5+ years of corporate paid events marketing experience with a college degree in event management, marketing or related field
  • Demonstrable track record in driving the right quality and quantity of delegates and exhibition visitors to events, and scaling events from the last year
  • Deep understanding of integrated omni-channel delegate acquisition strategies and associated tools: web, email, social media, third-party barters, tele sales, digital advertising, direct mail, and local/grassroots marketing
  • Experience in the HR sector along with knowledge of key digital business and technology trends is a strong plus
  • Knowledge and experience of marketing globally, as well as experience working in a multinational company with internal teams spread across multiple locations around the world
  • Technology proficiencies: Salesforce, Mailchimp, SurveyMonkey, social media (LinkedIn, Facebook, Twitter, etc.), PURL campaigns, etc.
  • Consummate team player who works adeptly cross-functionally, as well as being an effective and motivating team player
  • Ability to travel to Hungary, London and globally when required
  • Exceptional grammar and writing skills
  • Finance Management: Creation a marketing budget per event for approval. Monitors budget spend and forecasts

Additional Information

This is a pivotal role within the marketing organization that has a fantastically bright future. You'll have the ability to work independently, with direction, or collaboratively and the ability to liaise directly with customers, international teams and leadership.