Client Account Manager, Retail E-Commerce -West Coast
- Full-time
Company Description
If you’re enthusiastic about Twitter, and have an aptitude for supporting sophisticated, highly-matrixed customers, we’re seeking a sales professional like you. As a Client Account Manager, you’ll work with a team of account managers and sellers at Twitter, supporting some of our largest performance advertising customers. This role will be responsible for growing the business, consulting on full-funnel (brand and performance) marketing campaigns, and looking for new opportunities to drive innovation.
Job Description
Support top Fortune 500 advertisers — understanding their objectives, recommending best practices, and developing effective campaigns.
Educate clients on how to use Twitter’s advertising products, best practices, and how to develop effective campaigns.
Execute, optimize, and analyze advertising programs using internal tools and dashboards.
Resolve campaign issues in a timely and productive manner, and identify and implement process improvements.
Manage contracts and renewals, and assist our Sales Finance organization with payables and collections.
Provide feedback to our product and tools teams to help us scale our advertising platform.
Act as a subject matter expert for performance campaign set up across the vertical
Keep a pulse on day-to-day campaign performance and provide actionable optimization recommendations to advertisers & sales teams through clear communications.
Connect customers' success goals with campaign strategies that will help them achieve desired results on our platform.
Conduct thorough analytical research and offer detailed recommendations to help identify what works and scale campaign success for our customers.
Assist customers in setting up, running, and analyzing A/B tests that can validate their hypotheses on how to achieve their goals on Twitter.
Work cross-functionally with our Product team to uncover new ways to make optimization easier for our customers.
Develop and maintain a deep understanding of Twitter’s Ads UI, analytical tools, auction, products, and more.
Qualifications
5+ years of experience managing digital marketing programs for advertisers or their agencies
Demonstrated ability to create, develop, and enhance customer relationships
Ability to manage large customer relationships and manage through conflict, driving groups to collective business decision
Ability to dive into large data sets, uncover insights, and communicate impactful recommendations with attention to detail.
Fluency in the goals behind performance advertising media buying, including customer acquisition, retention, or ROAS.
A great teammate who can handle their workload independently and collaborate well with a pod of CPs and other CAMs.
Proven track record translating marketing objectives into results for advertisers. Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers.
Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues
Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision
Deep understanding of measurement, attribution, mobile app conversion tracking, website conversion tracking, and the common challenges.
Experience working with direct response, eCommerce, or mobile app promotion advertising campaigns.
A passion for Twitter and our mission
BA / BS degree
Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
All your information will be kept confidential according to EEO guidelines.