Sr. Design Director - Discovery and Connection
- Full-time
Company Description
Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.
Job Description
The Disco organization supports new and returning customers (our focus audience) at the beginning part of their journey with Twitter. We know that Twitter is very hard for new customers: it’s hard to navigate, it’s hard to understand, it’s hard to find the right people and content that you are looking for quickly and easily. Only 25% of new customers successfully onboard to Twitter in the first 30 days. This is largely because Twitter works better for heavier customers; the more we know about you, the better we can connect you with the content, conversations and people that you want. We focus on building better First 30 Day experiences because we want and need to dramatically improve new customer retention. This includes leading a team that is focused on emerging markets as well and finding product fit with new customers in India, Ghana, Nigeria. The Disco team is responsible for surfaces including Home, Search, Explore, and Notifications, as well as experiences like Onboarding, Trending, Hashtags, and Logged Out.
Who We Are:
We are the Discovery and Connection team. Our mission is to craft a sense of belonging for customers by helping them connect with their people, interests and passions. Our goal is to engage new and light customers with the content they are most interested in while also showing them all the other great content Twitter has to offer in an easy and intuitive way. This includes ensuring that customers’ home timeline is curated and relevant to making key surfaces like onboarding, search, explore and notifications world-class experiences, to crafting logged out like embeds and emails. Finally, we are building out our global presence starting in India, Ghana and Nigeria (and adding more geos annually). We spend time understanding the cultural nuances in order to make Twitter an app that people use everyday in those markets. We obsess over the new customer experience; our goal is to delight and engage so that they keep coming back.
Qualifications
Who You Are:
You are a passionate design leader that knows how to have impact on product roadmaps while also driving and inspiring a team of direct reports towards success. You mentor and bring out the best in your team by creating opportunities, eliminating roadblocks, and inspiring creativity.
You’ll be responsible for managing a focused team of designers within the Discovery & Connections team. You’ll have oversight over key areas such as driving improvements for our Home timeline to working on innovative solutions to give new customers a relevant and personalized experience immediately and across numerous markets. You will empower designers across the organization, helping to improve the experience for our customers. You will work closely with design strategists, researchers, product designers and design engineers to deliver designs that impact the product experience.
Our team works hard to ensure that people can discover and content to the people and content that matters most to them. As a design leader you’ll be at the forefront of these efforts!
PILLAR OVERVIEWS
Home & Interests
The first pillar represents the core of the Twitter ecosystem. The Home timeline is where hundreds of millions of customers catch up with their interests, join conversations happening now, and stay entertained every day. Home is a high impact surface that integrates many other parts of the product.
The Home design team is focused on delivering the best and most relevant content to every customer on the platform. The team strives to deeply understand our customers’ unique circumstances and needs, in order to serve them with intention and care.
Home designers often work on performance, navigation, tweet ranking and relevance, and the overall structure and experience of timelines and tweets. Home also works closely with partner teams across the company, to achieve shared goals and make it easier for customers to find and interact with features like Spaces and Communities.
The Interests team is focused on connecting new and light-use customers to the content that suits them best, so they can develop a successful and engaging experience on the platform.
Interests designers work on a broad range of projects including content categorization, wayfinding and discovery, and transparency and control over recommended content. Interests aims to provide clear and easy ways for customers to continually improve their timeline, helping them find and participate in the conversations that matter most.
Search, Explore and TED
The second pillar represents the pulse of what’s happening, as well as a way to find new content, news, buzzworthy content and conversations on Twitter. This includes 3 areas of focus: Search, Explore and Trends & Events Discovery (TED).
Search is one of the most intent driven surfaces, and the second most visited – just after Home. Search is where customers go to find a specific content quickly and easily regardless of where they are regular customers in the app or not. We are always looking at ways to make search more powerful, allowing customers to search for virtually any Twitter content and make that as easy, fast, predictable and reliable as possible.
Explore organizes Twitter making it fast, fun, and easy to rapidly discover and drill into new content. Every day, customers come to Explore to see what’s trending and discover their interests. Maybe they are new to Twitter, bored, feel their Home feed is stagnant or that there’s a gap in coverage of what they’re interested in. No matter what their motivations are, we keep customers engaged on Explore with the best of Twitter, powered by our personalization engine.
Trends & Events Discovery (TED) allows customers to quickly get informed and connect with others around buzzworthy conversations that are connected to what’s happening within their interests and in the world. Movements such as #BLM, #MeToo and Arab spring as well as events like #olympics and #superbowl are happening on Twitter and it’s this team's responsibility to provide an exciting experience that feels at the moment.
Customer Journey
Global Participation
The next billion internet users are coming from emerging markets. Twitter needs to tailor our experience to meet customers where they are at. Global Participation is focused on leveling up the global experience and enabling users to participate in the global conversation in a healthy way. The goal of the Global Participation initiative is to graduate all markets that currently have low Product-Market Fit to Growth then Evergreen/sustained growth.
Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records