Twitter is what’s happening and what people are talking about right now. For us, life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.

In this role, you will partner with product and sales leaders to develop portfolio-level product strategies across technical enterprise business tools and will lead the go-to-market strategy. As a business technology manager, you will be responsible for identifying key internal sales tooling opportunities as well as product prioritization decisions on behalf of the Sales organization. The ideal candidate has a strong understanding of the advertising landscape and understands how salespeople, agencies and businesses within the digital advertising ecosystem measure advertising performance.

Responsibilities: 

• Identify internal sales tooling opportunities through customer interviews and qualitative and quantitative analysis

• Work closely with product management, technical program managers, and engineering teams to deliver world-class products, including driving prioritization decisions

• Produce market assessments including competitive analysis, customer segmentation, and product requirements

• Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch

• Lead the development of product positioning, materials, and training for sales

• Develop the go-to-market strategy for product releases across multiple Twitter teams, and be able to execute those plans

• Partner with sales leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our internal tooling solutions

• 6+ years experience in digital technology, advertising technology or relevant fields

• Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications

• Experience setting product priorities and managing and communicating tradeoffs

• Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders

• Demonstrated experience working with engineering, product management, design, data science and research functions

• BS/BA preferred, in Business Administration, Finance, Engineering or Computer Sciences

A few other things we value:

Problem Solving - We automate Sales and Marketing processes via technology solutions. Come to be challenged, learn, and solve problems for the business.

Diversity - Diversity makes us a better organization and team. We value diverse backgrounds, ideas, and experiences.

Work, Life, Balance - We work hard, but we believe with hard work should come balance.

Notice (Colorado Equal Pay for Equal Work Act)

The expected salary range for this role to be performed in Colorado is USD$146,000.00 - USD$204,000.00. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. This range may be modified in the future.

This job is also eligible for participation in Twitter’s Performance Bonus Plan and Equity Incentive Plan subject to the terms of the applicable plans and policies.

Twitter offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, sick time, and parental leave. Twitter's benefits prioritize employee wellness and progressive support to our diverse workforce.