Sr Quantitative User Researcher - Revenue Experience

  • Full-time

Company Description

Who We Are:

Twitter’s Revenue Experience Research team is bringing customers to the center of how we build products, unlocking outstanding revenue growth for Twitter and for our diverse customers in Revenue. In order to better serve our customers in Revenue, we are seeking a Senior Quantitative Researcher to be a part of the Quantitative Research team and partner with the Revenue Experience Research team. Our research helps inspire, design, and build the experiences between Twitter and diverse customer audiences, which includes advertisers of all sizes, creators, developers, consumers and more.. The research encompasses all of our customer-facing revenue products (including everything from performance-based ad formats to developer APIs and even NFTs).

Our research helps inspire, design, and build the products that fuel Twitter's mission to give everyone the power to create and share ideas and information instantly, without barriers. Research has a direct impact on business objectives, product strategy, company policies, and the detailed design of new experiences that help users stay up to date with what matters most to them and connect to others with shared interests. Our team is one of the Core Technologies Research teams, a group full of amazingly dedicated and fun people who are passionate about Twitter’s ability to help people see beyond themselves and connect with the larger world in a meaningful way.

Job Description

What You’ll Do:

In this role, you will partner with cross-functional teams like Product, Qualitative Research, and Data Science to build and improve the products, tools, and policies at the foundation of how customers experience and get more out of our platform. You will create in research at multiple stages of the product development process to help our Product and Research partner teams understand their customers’ perceptions and achieve strategic goals.

You will partner with others to identify where and how we should evaluate ideas, concepts, and existing experiences and assist the team in making critical design decisions affecting the user experience. Your work will also require you to design the best approach for various user experience questions, balancing timing, methodological difficulty, research strategy, company goals, and business needs. Above all else, as a senior member of the team, you’ll mentor junior members by investing your energy and talents in supporting the career growth and development of the people on your team.

Who You Are:

You’re an experienced quantitative researcher with a strong understanding of integrating qualitative and quantitative research methodologies. You know when to engage with teams across Product, Engineering, Design, Content Strategy, Strategy & Operations, and Data Science? What questions to ask? Where to probe? How to implement the most influential research strategies.

You thrive in a fast-paced, highly fluid environment and enjoy setting your own research goals, managing workloads and expectations, and delivering practical research findings and recommendations. You’re passionate about creating best-in-class revenue experiences at Twitter and believe that a deep understanding of the customer always inspires phenomenal experiences

Qualifications

Required competencies:

  • Experience in end-to-end survey methodology, e.g., survey design (including sampling and weighting), principled questionnaire construction, instrumentation, and standard methodologies

  • Strong understanding of foundational frequentist inferential statistics, e.g., experimentation, hypothesis testing, correlation vs causation

  • Ability to optimally communicate sophisticated data in an accessible and significant way to non-quantitative audiences, as well as build excitement and engagement about research

  • Ability to connect business problems to measurable outcomes, e.g., creating performance indicators that are reflective of the user experience, connecting user research to behaviors and/or revenue

  • Ability to transform ambiguous problem spaces into research plans that are flexible to external deadlines and priority adjustments, and to drive projects from initiation to completion

  • Ability to implement while building collaborative cross-functional relationships with diverse groups of technical and non-technical partners

Requirements:

  • BS, MS, or PhD in Economics, Computer Science, Human-Computer Interaction, Statistics, Social Science or a related field.

  • 5+ years conducting user experience research and/or market research, preferred

  • Proven knowledge of and experience in the digital monetization space (e.g., ads, commerce, shopping, etc.)

  • Experience in psychometric analysis, cognitive testing, and/or developing frameworks & mental models

  • Experience working with large scale data sets

  • Proficiency in R and SQL, proficiency in Python a plus

  • Experience with large data technologies like BigQuery, preferred

  • Experience and/or interest in the digital advertising space (performance, video, and mobile advertising), or to work on projects related to monetization, developer and creator experience, and building for small and medium-sized businesses (SMBs)

  • Strong discernment; an understanding of business goals, strategies and pressures while being aware of social media industry trends and driven actions as a context for doing research

Additional Information

All your information will be kept confidential according to EEO guidelines.

Here’s all the legal good stuff: We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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