Performance Marketing Manager
- Full-time
Company Description
Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.
Job Description
Our Performance Marketing team consists of a diverse group of marketers with expertise in: ASO, SEO, Email and Paid Performance. We use our channels to acquire new, and help retain current, customers across the globe. We’re looking for someone to help us with our efforts as we continue to scale across more countries with large paid media budgets.
In this position, you will:
- Manage the performance of a portfolio of mobile ad partners for global new user acquisition campaigns. You’ll own both the strategy and the day-to-day execution for the program, which includes: partner management, budget allocation, contract negotiation, trafficking, and campaign reporting/tracking/optimization (among others).
- Investigate incremental opportunities through new vendors, offerings, and unique placements
- Work cross functionally with data analysts, market researchers, engineers, product managers and the creative team to drive performance while also helping to push long tail marketing projects
- Gather and present data-backed insights, optimization recommendations, and key learnings to internal and external partners
Qualifications
- Bachelor's degree and a minimum of three (3) years of mobile marketing experience OR 5+ years of mobile marketing experience
- Deep understanding of all digital media fundamentals, including: attribution, ad serving, tracking & tagging, A/B testing, dynamic creative, and programmatic buying
- Experience directly managing large scale UA campaigns across various ad networks, DSPs and/or self attributing networks (Facebook, Google)
- Expert level knowledge of Excel (SQL a bonus, but not required)
Additional Information
All your information will be kept confidential according to EEO guidelines.
Twitter is an equal opportunity employer and doesn’t discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any other legally protected status.
As part of this role, you may be exposed to sensitive or graphic content including but not limited to vulgar language, violent threats, pornography, and other graphic images.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
We care about making work happy and productive for everyone, with a permanent option to work remotely or regularly work from home as our offices reopen; a home office expense budget; wellness benefits; regular #NoMeetingFridays; and five months of parental leave.
A few other things we value:
Challenge - We work with Twitter's product and standards teams to solve some of the industry’s hardest content problems. Come to be challenged, learn, and thrive.
Diversity - Diversity makes us a better organization and team. We value diverse backgrounds, ideas, and experiences.
Work-Life Balance - We work hard, but we believe that with hard work should come balance.