Twitter is what’s happening and what people are talking about right now. For us, life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.

Twitter is looking for a Performance Outcomes Specialist to join our Revenue Product Specialists team to help our performance-driven advertisers achieve their desired outcomes and keep our revenue flowing so we can fund our fellow teammates’ work in making Twitter better.

Responsibilities:

• Build trust with sales teams and customers across a set of accounts by advising them on how to achieve the best possible outcomes on their direct response (DR) & mobile app promotion (MAP) advertising campaigns.

• Keep a pulse on day-to-day campaign performance and provide actionable optimization recommendations to advertisers & sales teams through clear communications.

• Connect customers' success goals with campaign strategies that will help them achieve desired results on our platform.

• Conduct thorough analytical research and offer detailed recommendations to help identify what works and scale campaign success for our customers.

• Build campaign-specific learning plans for key accounts to gain customers’ trust in Twitter’s ability to help them achieve performance outcomes at scale.

• Assist customers in setting up, running, and analyzing A/B tests that can validate their hypotheses on how to achieve their goals on Twitter.

• Serve as a close partner to Client Account Managers, offering analytical insights, specialized product knowledge, technical expertise so we can drive increased adoption of our optimization best practices with key customers and agencies in your region.

• Work cross-functionally with our Product team to uncover new ways to make optimization easier for our customers.

• Develop and maintain a deep understanding of Twitter’s Ads UI, analytical tools, auction, products, and more.

• A bachelor’s degree plus 3-4+ years of experience in advertising, digital media, marketing, or related work experience.

• Ability to dive into large data sets, uncover insights, and communicate impactful recommendations with attention to detail.

• Fluency in the goals behind performance advertising media buying, including customer acquisition, retention, or ROAS.

• A great teammate who can handle their workload independently and offer creative solutions.

• Experience communicating with internal and external partners at a variety of levels.

• Deep understanding of measurement, attribution, mobile app conversion tracking, website conversion tracking, and the common challenges.

• Comfortable with analytics tools such as Datorama, Excel, Google Sheets, Looker, Tableau; deep understanding of Twitter Ads Manager

• Experience working with direct response, eCommerce, or mobile app promotion advertising campaigns.

• Willingness to join meetings outside normal business hours to collaborate with our colleagues from around the world.

• Experience with experimentation, A/B testing or lift analysis is a plus

• This is a US based role 

A few other things we value

• Diversity - Diversity makes us a better organization and team. We value diverse backgrounds, ideas, and experiences.

• Challenge - We solve some of the industry’s hardest problems. Come to be challenged, learn, and thrive.

• Work-Life Balance - We work hard, but we believe hard work should come with balance.