Product Manager, Video Ads

  • Full-time

Company Description

Twitter is accelerating the growth of our advertising business, and we’re looking for an outstanding Product Manager to join our Brand Outcomes team. The Brand Outcomes team drives measurable outcomes that marketers and businesses care about by introducing people to brands, brand attributes and products they’ll love through personalized and engaging ad experiences.

Job Description

This role will lead product development for two product areas: the video views and pre-roll video objectives. You will be responsible for the development and execution of roadmaps and leadership of a cross-functional team — from improving existing products to new solutions as business and customer needs evolve. Success will be dependent on collaboration between engineering, data science, design, research, and sales partners, and will be responsible and accountable for both business growth and delivery of product principles. You will:

  • Work closely with partners across engineering, design, research, product marketing and more to deliver products that help advertisers generate awareness, brand equity, and consideration outcomes for their brands, products and services through a video medium.
  • Own and deliver success on revenue growth for Video Ads product lines by developing a compelling product vision and strategy, and completing it.
  • Deeply understand the needs of advertisers and Twitter users in key markets to drive high-quality, rapid product launches -- all with a team of customer-focused engineers and product designers.
  • Synthesize insights from user research, customer meetings, usage data, sales feedback, and competitive analysis to make decisions on which improvements and new feature ideas will deliver customer benefits and business growth.
  • Develop methods for assessing product and project success, and processes to increase the likelihood of it.

Qualifications

  • Have 3+ years product management or related proven experience
  • Demonstrates ability of critical thinking, data analytics, and product sense
  • A clear and effective communicator
  • Experience taking one or more products through the full product cycle, from proposal to launch
  • Experience driving impact through cross-functional leadership
  • Scrappy, “impact-focused” demeanor
  • Ability to incorporate data, research and market analysis to inform product decisions
  • Desire to work in and help create an inclusive, supportive, and team-oriented environment
  • Experience working on ad products or in the digital advertising space is a plus
  • Expertise in marketing frameworks, marketing science, and the advertising ecosystem is a plus
  • Computer science or engineering background preferred; MBA is a plus

Additional Information

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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