Consumer Product Marketing Manager, Contract
- Full-time
Company Description
Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.
Job Description
Twitter is looking for a contract-term Product Marketing Manager to support the Consumer Product Marketing Team and help grow adoption of Twitter’s consumer products. Key focus on consumer/creator products and establishing go-to-market strategies. Works closely with Product and cross-functional teams in driving the full marketing process from gathering insights, to developing strategies, executing campaigns, and measuring and optimizing results.
Lead the go-to-market plans and activities for Twitter’s consumer products
Develop messaging frameworks, product positioning, value propositions, and important messaging to be used in product development and marketing campaigns that drive measurable results
Leverage research to influence product development, evangelize on behalf of consumers and creators
Partner with Twitter’s in-house Studio team to develop high-impact creative that drives awareness and demonstrates excitement around our products
Work cross-functionally across the company, including with Product, Partnerships, Comms, Social, Legal, Creative, Research, and more to shape the go-to-market strategy
Qualifications
Bachelor's degree or equivalent practical experience.
6-8 years of relevant work experience in consumer marketing, product marketing, integrated or brand marketing
Excellent written, verbal, and interpersonal communication skills
Self-starter who thrives in a fast-paced tech environment, at ease and calm with frequent pivots in priorities
An understanding of all aspects of go-to-market (inbound and outbound).
Strong quantitative background to support data-informed decision-making
Understanding of good creative and marketing communications with an eye for detail, and a passion for being on-brand
Track record of developing strong relationships with XFNs, including product managers, comms, social, legal, etc
Understand and have a passion for recognizing emerging trends in the social media and creator landscape.
Comfort collaborating with both creative and technical teams, flexing between product details and storytelling
Passion for Twitter. Bonus if you are an avid Twitter customer.
Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records