Senior Product Marketing Manager, MoPub
- San Francisco, CA, USA
- Employees can work remotely
Who We Are
Twitter is an iconic service and global platform for self-expression and live conversation. Twitter has always been the best place to see what's happening now. Whether it’s breaking news, entertainment, sports, or everyday topics, only Twitter lets you connect with people anywhere in the world with live conversation.
MoPub, a Twitter company, provides flexible monetization solutions for mobile publishers around the globe. Today, publishers and app developers use MoPub’s trusted platform to drive maximum revenue for every ad impression and control their user experience, while DSPs, networks, and marketers enjoy access to high-quality mobile audiences at maximum scale. A career at MoPub offers countless ways to make an impact in a fast-growing organization.
MoPub is looking for a Product Marketing Manager to work with a talented cross-functional team that is growing awareness and adoption of MoPub’s products across the world. The ideal candidate for this role is a creative and thoughtful self-starter with a deep understanding of the advertising technology landscape.
Who You Are
As a Product Marketing Manager for MoPub’s product suite, you will own positioning, marketing communications and launch strategy to drive understanding and awareness of our solutions for publishers and demand partners. In this highly visible, cross-functional role you will partner closely with product management, business marketing, client services and MoPub leadership to bring MoPub products to market. You are a collaborative product marketer with a passion to help define how MoPub stands out in an increasingly crowded marketplace. You are ready to roll up your sleeves in a role that demands both creativity and executional excellence.
What You’ll Do
Understand and consider competitive landscape and target markets in marketing strategies and messaging
Lead go-to-market efforts in collaboration with cross-functional teams like product management, product growth management, client services, business marketing, and partnerships.
Partner closely with research and analytics to develop a deeper understanding of the audience and surface opportunities to senior product leadership to inform the roadmap
Translate highly technical products into client-facing narratives with a focus on positioning, benefits, differentiation, and use cases.
Define positioning and messaging for new products and translate features and functionality into differentiated customer benefits
Work closely with business marketing and product management to define and create compelling product marketing materials and messages that span landing pages, whitepapers, video activations, blog posts, one-pagers, and anything else needed to creatively communicate in-market.
Drive internal product education and ensure that those who need to know and understand our products have the tools they need.
Produce impactful enablement materials including: customer messaging, sales pitch decks, solutions-focused communications, and any communications that support product strategy.
What we’re looking for:
8+ years of demonstrated career progression and strong performance as a leader in a product marketing organization.
Bachelor’s degree in Business, Marketing or a related field
Ability to comprehend and learn technical products and complex topics
Experience working with internal teams as well as clients and partners to produce regular case studies and other supporting proof point marketing materials.
Proven success working in a fast-paced, heavily cross functional environment.
Experience developing and executing B2B marketing initiatives with measurable results
Experience telling complex product stories in a simple yet compelling way
Effective communicator across cultures, teams and levels.
Here’s all the legal good stuff: We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
All your information will be kept confidential according to EEO guidelines.