Company Description: Twitter’s global business marketing team aims to establish Twitter as an indispensable partner to our clients’ business success. We represent the voice of the client and end-customer to our key partners including sales, research, product and more. We communicate with marketing decision-makers to demonstrate the power and effectiveness of Twitter.

Job Description: You'll need to establish the Business Marketing Strategy for Germany and Israel and transform this into a comprehensive detailed and actionable Marketing Plan that is aligned with our sales team, their challenges and opportunities. Then drive the delivery of Twitter’s marketing plan in collaboration with our sales and sales support teams to drive advertiser adoption of our platform.

This includes creating campaigns, content, events, marketing initiatives and B2B education programs that will maximize industry revenue growth; focus on why Twitter is relevant and how best to use the platform to meet marketing objectives.

You'll also need to manage our creative, content and events agencies, ensuring creativity and effectiveness within our brand guidelines, deliver within agreed deadlines and to clear objectives. Develop and execute campaigns and events calendar. Collaborate with global marketing, local sales, product, research, communications and external partners to align on holistic marketing strategy and execution.

This job requires to design and implement a Marketing plan that is both effective and impactful so creativity is as important as strategy.

Qualifications: 

• 8+ years of relevant business and industry experience.

• Strong Digital Marketing understanding.

• Self-starter, scrappy and hands-on.

• High degree of accuracy, strong timeline management, follow-through and attention to detail.

• Strong cross-functional skills and diverse stakeholders interactions (customers or partners) to support business and deliver marketing strategy

• Proven track record of developing and executing events and content marketing with measurable results.

• A knack for creating content that has a good balance between thought-leadership and marketing.

• Able to guide/influence others in making appropriate decisions that can impact the team.

• Commitment to quality, accuracy and consistency including adherence to brand standards.

• Exceptional project management skills.

• Preferred Languages - German / Hebrew

Additional Information: The GBM team in EMEA like to call themselves the #Explorers as we work as an exploration centre for marketing innovation.

We believe in the power of innovative ideas and storytelling but only when aligned with the business needs and marketing strategy.