Senior Brand Strategist - Twitter Next

  • Full-time

Company Description

Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.

Job Description

Partnering with the top brands in the world, Strategists on the Next team produce executions that are audience-led, insights-driven, measurable, on-brand, and ultimately lead to a memorable experience for the end-user. We care about the user experience and design creative solutions that will be useful and delightful for them while also delivering against brands’ objectives/KPIs. 

We’re looking for a Sr. Brand Strategist that excels at crafting human-centric ideas, specifically for Consumer-Packaged-Goods, Alcohol, and Dining brands. The ideal candidate is a creative thinker who can light up a room as a storyteller, bring collaborative energy, and drive to do what’s best for our clients - and Twitter’s business. They will possess effective time and project management skills, be able to work in cross-functional environments, and have shown the ability to mentor and coach others around them.

This role involves working directly with teams within Twitter Next (Innovation, Production, Design, Data) as well as across the company at large (Research, Content Partnerships, Marketing). Additionally, this person may coach and manage a small team of creative marketers - ensuring their work meets the standard required from Twitter Next while finding new ways to help them grow in their careers.

Qualifications

  • BA/BS degree preferred

  • Minimum 8-10 years experience in digital media and marketing at an ad agency, on the client-side, at a tech company/platform, or with a media company (multi-disciplinary experience preferred) 

  • Deep knowledge of Twitter - as both a user and as a marketer, including a deep understanding of our platform's promoted products and overall advertising model

  • Experience leading and managing clients, accounts, and small teams of people

  • Experience in building creative digital media and sponsorship programs at scale that drive brand awareness and high user engagement

Additional Information

A few other things we value:

  • Challenge - We solve some of the industry’s hardest problems. Come to be challenged, learn, and thrive as a Sr Brand Strategist.

  • Diversity - Diversity makes us a better organization and team. We value diverse backgrounds, ideas, and experiences. 

  • Work, Life, Balance - We work hard, but we believe with hard work should come balance.


 

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