At Twist Bioscience, our expertise is synthetic DNA.  The Twist Bioscience platform has the potential to greatly accelerate the development of personalized medicine, sustainable chemical production, improved agriculture production as well as new applications such as in vivo diagnostics, biodetection and data storage.  By synthesizing DNA on silicon instead of on traditional 96-well plastic plates, our platform overcomes the current inefficiencies of synthetic DNA production, and enables cost-effective, rapid, high-quality and high throughput synthetic gene production.  

Join us to power health and sustainability.   We offer top of the class compensation with comprehensive benefits.

Please apply directly at: https://www.twistbioscience.com/careers/?gh_jid=139707

Twist Biosciences is recruiting a Field Marketing Coordinator to support field marketing initiatives and tactics. In the role (s)he will work on both a strategic and tactical level to execute on campaigns and programs designed to enable penetration of specific target markets through increased awareness and customer engagement. (S)he will provide regional market assessment, focusing on customer segmentation, regional trends, and customer behavior to enable optimization of marketing strategy and tactics. In addition, (s)he will also be an integral resource for deploying customer voice surveys and liaising with key accounts in coordination with account managers and the product management team A key aspect to this role is the management and execution of tradeshows and other regional promotional activities and subsequent lead capture, scoring and nurturing to enable delivery of measurable ROIs. (S)he must possess a unique blend of startup style "get-it-done" mentality as well as the rigor associated with mature field operations. (S)he must be able to work collaboratively with the product management team and the program manager to refine the product message.

KEY RESPONSIBILITIES:

Work across multiple disciplines to distill market data, including competitive information, to feed back to the product and outbound marketing teams

Understand key market trends and competitive landscape, especially from a regional perspective

Identify synergies across products and platforms to enable development of differentiated offering to specific market segments

Develop plan for penetration of primary target markets through strategic events 

Effective and efficient tradeshow planning and execution for both strategic and regional events

Develop lead tracking, qualification and analytics through Salesforce to enable tactics optimization on a quarterly basis based on ROI

Integrate with product managers, program managers, designers and external vendors to insure optimal campaign deployment

Function as liaison with key partners in coordination with account managers and the product team to facilitate product adoption

Support a product concept throughProvide tactical support for product launches both internally and externally

Work collaboratively with reagent product managers and program managers to execute launch and ensure product adoption

Develop regional campaigns designed to communicate the product message to support the overall product marketing plans

Asset management: collateral development, supply management, and deployment to support tactics

Manage outbound marketing budget and external vendor relationships especially for global events logistics

Support of sales and marketing operations

Minimum Qualifications

Bachelor’s degree in Marketing or 2+ years of field marketing experience

2 or more years of commercial experience

Experience on demand generation planning and tactical campaign execution including tradeshows, email campaigns, direct mail, etc

Hands-on experience with a Salesforce.com and a marketing automation (building emails, lists and landing pages)

Experience working closely with a direct sales team, regional channel partners and external vendors

Experience with analytics to enable metrics tracking for reporting ROI

Experience holding event budget authority and managing budgets across an event series

Demonstrated ability to manage multiple programs and priorities

Outstanding communication and collaboration skills are critical

Preferred Qualifications

B.S. in Biology, Chemistry, Molecular Biology or related field

Proven track record of concisely reporting VOC information to marketing teams

Personal and/or business experience in social or digital media is a plus

About Twist Bioscience

Twist Bioscience is a privately-held venture-backed company. The two key investors are ARCH Venture Partners and Paladin Capital Group. The founders of Twist Bioscience are proven entrepreneurs and innovators in the genomics field. Our expertise is synthetic DNA. We have developed a proprietary semiconductor-based synthetic DNA manufacturing process featuring a 10,000-well silicon platform capable of producing synthetic biology tools, such as oligonucleotides, genes, pathways, chassis and genomes. By synthesizing DNA on silicon instead of on traditional 96-well plastic plates, our platform overcomes the current inefficiencies of synthetic DNA production, and enables cost-effective, rapid, high-quality and high throughput synthetic gene production. The Twist Bioscience platform has the potential to greatly accelerate the development of personalized medicine, sustainable chemical production, improved agriculture production as well as new applications such as in vivo diagnostics, biodetection and data storage. For more information, please visit www.twistbioscience.com. Twist Bioscience is on Twitter. Sign up to follow our Twitter feed @TwistBioscience at https://twitter.com/TwistBioscience.

Twist Bioscience is an equal opportunity and e-verify employer.

Please apply directly at: https://www.twistbioscience.com/careers/?gh_jid=139707