Paid Search Specialist

  • Full-time

Company Description

The client I am working for is a growing full service integrated advertising agency offering a wide array of design, development, and marketing services aimed at establishing a highly effective online and offline presence for our clients.

Job Description

Account/Category Management

  • Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives
  • Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.
  • Be responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled
  • Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

Paid Search Practice Innovation

  • Assist in paid channel testing and analyzing results to increase KPI’s
  • Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
  • Be a problem solver; understand why KPI’s are performing where they are
  • Stay current with industry trends, best practices and discusses potential impact with team
  • Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
  • Provide support to Finance Department for billing and search engine invoicing

Qualifications

  • 4 year college degree or equivalent work experience required
  • 1-2+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter)
  • Ability to think strategically and drive solid results to grow the business
  • Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization
  • Strong data analytics and strategy background (Google Analytics required)
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
  • High-level proficiency in Microsoft Office, particularly – Excel and PowerPoint
  • Exceptional oral, written, presentation and communication skills
  • Excellent interpersonal skills and an eagerness to work as a member of a team

Additional Information

All your information will be kept confidential according to EEO guidelines.