Turnitin is your partner in education with integrity. Turnitin’s originality checking and authorship investigation services ensure academic integrity, promote critical thinking, and help students improve their authentic writing. Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback. Turnitin is used by more than 30 million students at 15,000 institutions in 140 countries. Turnitin is headquartered in Oakland, Calif., with international offices in Newcastle, U.K., Utrecht, Netherlands, Melbourne, Australia, Seoul, Korea and throughout Latin America.

We are searching for people who demonstrate a passion for education and technology, are collaborative and entrepreneurial in spirit, and who can contribute to our continuing success and growth. In return, Turnitin offers a great benefits package and provides challenging and inspiring work.

Overview

As an Email Marketing Specialist, you will be responsible for managing the development and execution of emails, engagement and automation programs, forms, and landing pages that support campaigns, event promotions, and nurturing activities. You will work closely with Regional Marketing and Event teams, supporting best practices in email and email-related asset development. You will also collaborate with the Digital Marketing team in developing and supporting email strategies for promotion and nurture. 

Key Responsibilities and Outputs

Responsibilities: 

• Responsible for email marketing program execution, including segmentation, testing, and deployment, and continually evaluate these for improvements through the use of and development of email, forms, landing pages, and automations.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Report on KPIs, update and share reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
• Manage email marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Assist in maintaining a database of customers who have opted-in to receive our correspondence.
• Ensure compliance with regional SPAM laws and other relevant laws.
• Collaborates with agencies, contractors, and other vendor partners as required.

Requirements:

• At least 2 proven years of marketing automation experience, preferably in Pardot.
• Strong knowledge of database management concepts and best practices.
• Good working knowledge of Salesforce.com.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgement and discretion.
• Excellent attention to detail.
• Good analytical skills and data-driven thinking
• Proven experience creating high-impact, unique marketing campaigns.
• Excellent English writing and communication skills in a cross-departmental, global organisation.
• Strong time management and organisation skills
• Bachelor’s degree in marketing or proven equivalent experience.
• Ability to work autonomously as well as part of a team
• Ability to thrive in a fast-paced, challenging environment
• Remain abreast of technological developments of the utilised marketing tech and advances in best practices.
• Self-motivated and committed
• Approachable
• Positive 
• Tenacious
• Curious
• Creative
• Love learning and developing new skills
• Self-aware
• Experience and knowledge of the education technology sector welcome

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Equality Statement

Turnitin LLC and all related Group and Subsidiary Companies are committed to the policy that all persons have equal access to it programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status.

Our Values underpin everything we do.

• Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
• One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
• Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
• Accountability- Holds oneself responsible for required actions, and ensures that team members/colleagues/ peers also own responsibility for their designated tasks while meeting collective team and company goals. All in service of creating a high performing environment
• Collaboration & Influencing- Effectively communicates and cooperates with peers, partners, leaders & customers to achieve outcomes. Builds relationships and creates an environment wherein people can naturally work together for the good of the company and our customers.
• Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfil 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!  

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status, domestic partner status, AIDS or HIV status, height, weight, or association with members of a protected class.