Turnitin is your partner in education with integrity. Turnitin’s originality checking and authorship investigation services ensure academic integrity, promote critical thinking, and help students improve their authentic writing. Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback. Turnitin is used by more than 30 million students at 15,000 institutions in 140 countries. Turnitin is headquartered in Oakland, Calif., with international offices in Newcastle, U.K., Utrecht, Netherlands, Melbourne, Australia, Seoul, Korea and throughout Latin America.

We are searching for people who demonstrate a passion for education and technology, are collaborative and entrepreneurial in spirit, and who can contribute to our continuing success and growth. In return, Turnitin offers a great benefits package and provides challenging and inspiring work.

Overview

As part of a Digital Demand Generation team - acting as internal agency - that supports all Regional Marketing Teams (i.e. internal clients) serving the globe, you will contribute to the successful development and delivery of effective and measurable regional and territory-focused digital marketing activities to build meaningful new business opportunities and customer relationships. This includes channel usage of up to - and is not limited to - paid search and display, programmatic advertising, ABM advertising, and paid social with the support of 3rd party agencies and/or in-house specialists.

Working collaboratively with cross-functional teams, you will support all of the Turnitin organisation’s portfolio of products in achieving revenue targets by providing a first-class digital marketing service that meets and exceeds the expectations of colleagues and customers.

Responsibilities: 

• Support strategic, global digital campaigns that support the approved global themes for all products that can be localised for different territories and languages. 
• Work collaboratively with global marketing teams and 3rd party creative agency(ies) to develop, execute, and optimise paid search and display campaigns, paid social campaigns, account targeting cross-sell/up-sell campaigns, promotions and/or drips, forms and landing pages for key markets through keyword research, ad copy testing, landing page, and bidding optimisations, automation, budget management, and competitor analysis. 
• Assist with tracking, measuring, and reporting performance of digital marketing campaigns, and assess against marketing and business goals (ROI and team/individual OKRs). Implement A/B testing using data from performance measurement to optimise campaign performance and results. 
• Ensure compliance with regional SPAM laws and other relevant laws.
• Coordinate with Content Team to ensure campaign messaging aligns with and supports current SEO strategies.
• Utilise internal tools to put relevant processes and tracking in place in order to evaluate campaign success.
• Coordinate with Digital Marketing Manager on the upkeep of the campaign spending, ensuring each channel stays in budget.
• Stay up to date on learning paid media best practices.

Requirements:

• Minimum of 2 years’ hands-on experience in B2B marketing with a focus on paid search, paid social, programmatic display, and campaign development, execution and measurement in a technology company
• Recent experience within a similar industry initiating and supporting digital marketing lead gen and customer engagement activities.
• Bachelor’s degree in marketing or proven equivalent experience.
• Excellent English writing and communication skills.
• Intermediate working knowledge of paid social media platforms (LinkedIn, Facebook, and Twitter) 
• Intermediate working knowledge of paid search and display platforms (Google Ads)
• Intermediate working knowledge of Pay Per Click (PPC) strategies, media purchasing, programmatic display, ABM strategies
• Intermediate knowledge of marketing automation systems (ideally Pardot)
• Basic knowledge of CRM systems (ideally Salesforce.com)
• Basic knowledge and experience using a CMS
• Ability to plan and execute multiple integrated marketing campaigns across multiple digital channels that align with the brand and generates engagement
• Excellent time management and organisation skills
• Good communication and collaboration skills across departments, hierarchy, and within a global organisation.
• Ability to work autonomously as well as part of a team
• Ability to thrive in a fast-paced, challenging environment
• Up-to-date with the latest trends and best practices in digital marketing topics
• Self-motivated and committed
• Thrives in a fast-paced, challenging environment 
• Approachable
• Positive 
• Organised and focused
• High attention to detail
• Tenacious
• Curious
• Creative
• Love learning and developing new skills
• Self-aware
• Experience and knowledge of the education technology sector welcome
• Good analytical skills and data-driven thinking

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Equality Statement

Turnitin LLC and all related Group and Subsidiary Companies are committed to the policy that all persons have equal access to it programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status.

Our Values underpin everything we do.

• Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
• One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
• Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
• Accountability- Holds oneself responsible for required actions, and ensures that team members/colleagues/ peers also own responsibility for their designated tasks while meeting collective team and company goals. All in service of creating a high performing environment
• Collaboration & Influencing- Effectively communicates and cooperates with peers, partners, leaders & customers to achieve outcomes. Builds relationships and creates an environment wherein people can naturally work together for the good of the company and our customers.
• Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfil 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!  

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status, domestic partner status, AIDS or HIV status, height, weight, or association with members of a protected class.