Content Marketing Specialist (Brazil Remote)

  • Full-time

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

As part of an enthusiastic team of digital marketers and content writers,  you’ll create value by using effective and creative communications to build meaningful customer relationships for the global marketing team focused on LATAM.

This is an exciting new role in a newly developed team. This person will be involved in creating multiple forms of content for LATAM and other global field marketing teams.

Responsibilities:

  • Together with the wider Center of Excellence Team, support LATAM field marketing team in exceeding budgeted revenue targets while providing a first class service that meets and exceeds the expectations of colleagues and customers.
  • SupportLATAM regional campaigns by providing email, blog content, case studies, and campaign assets such as ebooks.
  • Manage content development to support landing pages and conversions for the region.
  • Work with the Localisation Manager to translate and localise content needed across the entire customer journey (pre to post sales).
  • Seek and facilitate meaningful conversations between Turnitin and our customers.
  • Take ownership of regional content management and make sure all content, in collaboration with the global content team, adheres to the tone and brand of the overall business, as well as the territory for which it is aimed.
  • Work alongside the Digital Campaign Specialists to deliver content and appropriate localised copy for marketing campaigns that span pre to post sales.
  • Work alongside the Events Specialist, LATAM to provide communications and content support for the creation and promotion of hosted and attended, physical and online events.
  • Continually seek new and creative ways of efficiently maximising appropriate and relevant content delivery.
  • Act as the internal point of contact for content queries for the LATAM field marketing team. 

Qualifications

  • Bachelor’s Degree in a related subject preferred, ​​or equivalent combination of education, training, and experience
  • Experience writing blog content for SEO
  • Excellent English writing and communication skills
  • 5 years’ experience in marketing communications
  • A proven track record of executing and reporting on a programme of content related to campaigns to support lead generation  and conversion is required
  • Affinity and experience with another marketing specialism (e.g. Email, Events, Digital Marketing)
  • Excellent knowledge of marketing terms and concepts, keen attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines
  • Proven ability to execute plans to the utmost professional standard
  • Excellent time management and organisation skills
  • Excellent written and verbal communication skills are essential
  • Ability to thrive as a self-starter and work in a team setting
  • Experience and knowledge of the education technology sector is desirable
  • A second language (either Spanish or Portuguese)

Additional Information

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Our Values underpin everything we do.

  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

 
Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!
 
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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