Senior Content Marketing Manager (USA Remote)
- Full-time
Company Description
When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam.
Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.
Job Description
The Sr. Manager, Content Marketing will lead the development of the global content plan and strategy. Alongside the Sr. Digital Marketing Manager, the Sr. Manager, Content Marketing will be responsible for collaborating with Corporate Communications, Field Marketing, Creative Services, and Product Marketing teams to develop digital campaign content and blog content based on SEO and Campaign strategies and will oversee the development and execution by the content writing team.
This is an exciting new role in a newly developed team. This person will be key to designing the content team organization and defining clear roles and responsibilities to create the framework for a global content strategy.
Responsibilities:
- Develop and oversee the company’s content strategies and plan to help drive the company’s brand and lead generation goals, including both the campaign content plan and SEO content strategy.
- Manage a global team of 5 content writers to execute the content strategy. Develop the team on how to deliver content that speaks to both regional and global markets.
- Assess the workloads of the content team to determine availability for global campaigns
- Foster collaboration between Center of Excellence, Field Marketing, and Product Marketing.
- Oversee the prioritization and development of both long and short form content for multiple products within the global organization
- Develop and analyze the content library by region, funnel stage, segments, and market maturity level to direct where new content or content localization is needed
- Collaborate on ongoing campaigns, including events, email marketing, product launches, and thought leadership
- Apply and maintain consistency of Turnitin messaging and evolve our voice in the market
- Review and approve content developed by the content writing team
- Track content performance to make data-driven decisions on future planning
- Evaluate and balance priorities in a fast-paced, evolving, global environment
Qualifications
- 7+ years of related work experience
- Passion for writing and storytelling
- Exceptional written and verbal communication skills
- Multi-disciplined in content, paid social, and analytics
- Strong relationship management skills and ability to develop relationships quickly
- Ability to think quickly and problem solve when presented with challenges
- Strategic thinker with ability to present a cohesive and consistent brand message
Additional Information
Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.
- Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
- Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
- Action & Ownership - We have a bias toward action and empower teammates to make decisions.
- One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
- Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
Global Benefits
- Flexible/hybrid working
- Remote First Culture
- Health Care Coverage*
- Tuition Reimbursement*
- Competitive Paid Time Off
- 4 Self-Care Days per year
- National Holidays*
- 2 Founder Days + Juneteenth Observed
- Paid Volunteer Time*
- Charitable contribution match*
- Monthly Wellness Reimbursement/Home Office Equipment*
- Access to Modern Health (mental health platform)
- Parental Leave*
- Retirement Plan with match/contribution*
* varies by country
Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.