When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.
 

As the Digital Marketing Assistant on the EMEA Marketing team, you’ll create value by supporting the EMEA go-to-market organisation to build meaningful customer relationships, activate leads, and generate pipeline. 

Reporting to the Digital Marketing Campaigns Specialist, EMEA, you will: 

• Work alongside the Digital Marketing Campaigns Specialist to develop and execute complex digital marketing and email campaigns. 

• Assist with the creation, set up, testing, sending, and reporting of email campaigns (nurtures, newsletters, drip campaigns & more), and conducting a/b tests where appropriate. 

• Assist with the creation, set up, and measurement of Paid Media campaigns (Display, Facebook, LinkedIn, Twitter), always seeking ways to improve and optimise. 

• Assist with the execution of routine website audits (for the EMEA region) to ensure that the websites conform to web quality standards, based on SEO best practice.

• Assist in the development, execution, and optimisation of Paid Search campaigns through keyword research, ad copy testing, landing page and bidding optimisations, automation, budget management, and competitor analysis.

• Assist the Digital Marketing Campaigns Specialist to track, measure, and report performance of all digital marketing campaigns, and assess against marketing and business goals. 

• Coordinate presentations, proposals, and reports to be shared with key stakeholders in Marketing and Sales on campaigns, activities and initiatives. 

• Ensure regional online brand uniformity, content production, and delivery across all digital platforms including (but not limited to) Website, Social Media, Partner, and third-party listings and content.

• Help teams research and recommend new ideas for compelling “storytelling” content to push through digital mediums at a regional level.

• Work with Corporate Marketing and Regional team to ensure high-quality differentiated content production and delivery that supports campaigns and events.

• Stay ahead on trends in email marketing and digital marketing. 

Experience, Skills & Qualifications

Essential

• 2 yrs digital marketing experience 

• Experience in creating, editing, and developing content for digital and social platforms

• Experience with CRM & CMS systems

• Thrives in a fast-paced working environment with the ability to work across multiple projects and tasks at once

• Excellent communication skills - written and verbal 

• Demonstrated ability to be highly self-motivated and work effectively as part of a team as well as autonomously

• Excellent time management, organisation skills, and attention to detail

• Excellent grammar and a desire to develop copywriting skills 

• English and German language skills
   

Desirable

• Experience and knowledge of the education technology sector preferred but not essential

• Solid knowledge of website analytics tools (e.g. Google Analytics)

• Analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Experience of marketing automation systems

• Knowledge of SEO and Pay Per Click (PPC) strategies

• Fluent language skills in either german, dutch, spanish, french, arabic, turkish or italian
   

Personal Attributes

• Highly self-motivated/committed

• Fast-paced - thrives in a fast-moving challenging environment 

• Approachable

• Tenacious

• High level of personal organization

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Our Values underpin everything we do.

• Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
• Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
• Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership - We have a bias toward action and empower teammates to make decisions.
• One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
• Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

 
Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!
 
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans status.