Senior Product Marketing Manager - Gradescope (USA Remote)

  • Charlotte, NC, USA
  • Employees can work remotely
  • Full-time

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

The Team:

The Product Marketing team at Turnitin is curious, customer-centric, data-driven, and collaborative. We’re responsible for the global go-to-market strategy for Turnitin’s portfolio of academic integrity and assessment solutions. The team collaborates cross-functionally with product management, corporate marketing, regional marketing, and global sales to develop positioning and messaging, content assets, and sales enablement in support of product revenue and user engagement goals. The team is also responsible for competitive analysis and positioning.

The Role:

The Senior Product Marketing Manager will bring to market Turnitin’s Gradescope product for academic assessment. This is a growth product with significant global revenue opportunity for the company. The position will involve a mix of strategy, cross-team and cross-region orchestration, and tactical work in a dynamic environment with others who have a passion for learning and education. Create launch plans, capture customer stories, support regional campaigns and growth strategies, and enable sales to cross-sell into Turnitin’s well-established base of higher ed institutions. In collaboration with sales and marketing teams, you’ll be responsible for the global success of Turnitin’s Gradescope solution and the happiness of Gradescope customers.

  • Analyzes and segments the global education market to identify target segments for their product portfolio

  • Crafts core product positioning and messaging that resonates with the market and key buyer and user personas

  • Partner with Product Management and Growth Marketing to position and launch new product features and offerings aligned with market dynamics and customer needs.

  • Design and deliver product training & resources that empower Turnitin’s global sales team and reseller networks to speak to how our products solve market and customer needs.

  • Enable global marketing team to communicate key product updates and activities to Turnitin's customer base

  • Leads the development of compelling assets that communicate the product's value and support lead generation, conversion, and customer retention efforts

  • Serve as an advocate for our global customers’ needs and partner with product management to ensure that solutions delivered meet the needs of current and prospective customers.

  • Partner with global marketing team to understand regional markets and localize Turnitin’s value propositions accordingly

  • Leads strategic team projects and effectively manages stakeholder feedback and alignment to meet goals and deadlines

  • Mentors peers and offers advice on projects, reviewing content and giving feedback

  • Surfaces organizational blockers

Qualifications

Essential

  • 8+ years Product Marketing or Product Management experience

  • Bachelor's degree or equivalent experience

  • Excellent written and oral communication skills

  • Strong knowledge of the education technology ecosystem

  • Strong knowledge of education buyers and buying process

  • Expert knowledge of consultative selling / solution selling and cross-selling methodologies

  • Strong knowledge of growth marketing best practices

 Desirable:

  • Master's degree in education, education technology, business or other related

  • Product marketing industry certifications 

  • A SaaS background

  • Having worked with a global customer base

  • Strong knowledge of CRM and sales enablement technologies, such as SalesForce

Additional Information

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Our Values underpin everything we do.

  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.

  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.

  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.

  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.

  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!  

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans status.

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