Senior Marketing Operations Manager

  • Full-time

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. You'll join our diverse community of colleagues who are all unified by a shared desire to make a difference in education. So come join us and begin the most gratifying next chapter of your career.

For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Our products are used by educational institutions and certification and licensing programs to uphold integrity and increase learning performance, and by students and professionals to do their best, original work.

Job Description

With Turnitin’s global footprint and product portfolio continuing to expand, it is more important than ever that we establish common and modern global processes and systems to support our work. We are looking for a marketing operations leader who will help increase the effectiveness of the corporate and regional marketing organizations. This role may be for you if you jump at the opportunity to dig into data, thrive when tackling inefficiencies, and enjoy rolling up your sleeves to collaborate and solve messy problems with and for your peers. This is a new role that we expect to provide immense leverage in driving marketing efficiency and effectiveness across the organization. The senior marketing operations manager will report to the vice president of corporate marketing. The role will not have direct reports to-start, but we anticipate growing the marketing operations team in 2021.

What you will do:

  • Build a modern marketing technology stack that meets our global business needs today and drive the vision for how it should evolve to meet changing business requirements
  • Evolve and modernize the approach to prospect and lead management including, but not limited to: data acquisition, lead flow, automation logic, forms/form handlers, campaign hierarchy, ABM, and scoring & grading
  • Work with cross-functional and cross-regional teams to develop and enable processes that drive prospect acquisition and their conversion into MQL
  • Gather and prepare requirements for changes to marketing process, technologies, and integrations, especially marketing automation and campaign management using platforms like Pardot and Google Tag Manager
  • Be the subject matter expert on how marketing technologies are used by Turnitin including points of integration and the flow of data
  • Develop and maintain reports and dashboards to provide tracking of marketing programs across various channels: measure, monitor, and optimize the customer lifecycle
  • Design enablement programs and documentation that ensure all marketing teams across the globe are able to fully leverage our systems
  • Maintain the health of our marketing database such that it is consistently useful and reliable and correctly synchronizes across systems

Qualifications

  • 6+ years of experience in marketing operations and/or marketing analytics
  • Experience working with email marketing, paid search, and webinar/event
  • marketing campaigns
  • Highly curious and analytical with the keen ability to glean insights from data
  • Highly collaborative with the proven ability to influence and gain buy-in
  • Solid understanding of B2B marketing strategy and channels (including ABM) as well as the key tenets of product-led growth
  • Customer service orientation and problem solver
  • Exceptional communication skills, both written and verbal
  • Deep experience as a power user working with marketing technology tools
  • especially Pardot and Google Tag Manager
  • Proficient with HubSpot, Salesforce, Google Analytics, GSuite, and Microsoft
  • Excel

Additional Information

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Our Values underpin everything we do.

  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.

  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.

  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.

  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.

  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

 

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!  

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans status.

Privacy Policy