Search Engine Marketing Manager

  • San Francisco, CA
  • Full-time

Company Description

Tripping.com is the world's largest site for vacation rentals. We work with top sites to offer 10 million vacation homes in over 150,000 destinations worldwide. We’re venture-backed, growing FAST, and having fun playing in a $100B market. 

Job Description


As a Search Engine Marketing Manager, you will have the opportunity to manage, optimize and expand biddable media campaigns across multiple channels worldwide. As an integral part of the performance marketing team, you will play an important role in PPC strategy, execution and communicating results to the wider team.

Responsibilities
  • Create, track, analyze, and optimize paid search campaigns in Google AdWords, Bing Ads and other biddable platforms

  • Develop and maintain daily, weekly and monthly performance reporting for the campaigns and accounts that you own

  • Conduct daily, weekly and monthly optimization tasks (keyword expansions, ad testing, negative keyword management, etc...)

  • Report and communicate results and ideas with the SEM team

  • Collaborate on channel-level reporting, analysis

  • Help drive strategic direction of the SEM program

  • Collaborate with marketing team at large to integrate performance marketing efforts with broader marketing campaigns

Qualifications

  • 3-5 years of search marketing experience 

  • Google AdWords Certification

  • Understanding of data-driven, direct response digital marketing platforms

  • Understanding of testing methodologies for proving out and optimizing new campaigns

  • Advanced level of Excel proficiency

  • Self-starter who takes initiative and is highly data driven

  • Strong communications and interpersonal skills

  • Great organizational skills with the ability to work in a fast-paced environment

  • Bachelor's degree required

Additional Information

Perks

  • Great culture (we’re a tight team)
  • San Francisco headquarters, easily accessible by all public transit
  • A fun team environment with frequent outings and retreats
  • Annual travel credit!
  • Multiple Health insurance options (medical, dental, and vision)
  • 401k
  • Local gym discount