Marketing Manager, Kensington Tours

  • Toronto, ON, Canada
  • Employees can work remotely
  • Full-time

Company Description

Founded in 2017, TripArc is a $750 million privately held company that powers the top Travel Agencies and Tour Operators in North America. Our expansive and growing network empowers seamless access to a comprehensive range of travel options and services globally with over $750 million transactions annually - all at the industry’s best rates.

As an industry leader in technology, purchasing, finance, HR and marketing, we know how to deliver solutions to travel professionals in the most effective way possible. With deep experience in partnering with two leading brands in the luxury travel space – Kensington Tours and Travel Edge –TripArc has real insight into the needs of tour operators and travel agencies today.

TripArc's goals are simple. To make our network of over 1400 travel entities more profitable, efficient and help them create truly unique travel for their clients.

Job Description

This role is focused on being the brand leader for Kensington Tours specializing in tailor made private-guided tours. Kensington Tours offers travelers personalized experiences in the most remarkable locations in the world.  Handcrafted itineraries, that span across more than 90 countries; expertise, and local insights have positioned Kensington Tours as a top contender in luxury travel. This unique approach has earned the company awards and recognition by the most recognized travel publications including National Geographic and Travel and Leisure.

The Marketing Manager, Kensington Tours will be help build a strong brand in the industry, driving a marketing plan that supports the ongoing growth, aligns with business objectives, drives customer awareness and transaction, and strengthens the brand culture. Collaborate cross functionally with Marketing, Product and Sales to achieve common goals.

The Marketing Manager will be responsible for the preparation of marketing plans and support materials. The Marketing Manager will provide market research, strategy and creative assistance where applicable. 

Key Responsibilities

  • Develop annual and quarterly marketing plans for Kensington Tours 
  • Work with management to develop and manage budgets for brand marketing activities
  • Work with marketing analytics, product development and inside sales to understanding marketing priorities
  • Oversee brand marketing initiatives across all customer touchpoints 
  • Support the outside sales team with plans for marketing collateral, trade show support materials, presentations, webinars, etc.
  • Support social media team in developing branded content and paid strategies for posting to blogs, websites, Instagram, YouTube, Twitter and more
  • Support performance marketing & website team with development of key brand messaging and positioning
  • Any other duties as requested or assigned

Qualifications

  • Bachelor's degree in Marketing or related field
  • 5 to 7 years of related work experience in a marketing role
  • Understanding of CRM campaigns highly valuable 
  • Aptitude for reviewing Analytic Reports, including such areas as response rates, web metrics, and providing strategic client recommendations
  • Previous travel industry experience preferred but not required
  • Excellent Computer skills, specifically MS Office application
  • Superb writing and editing skills
  • Strong creative sensibilities and an eye for aesthetics in presentation materials
  • Proven ability to prepare marketing plans with a blend of focused research, strategy and creativity
  • Excellent understanding and working knowledge of brand building and brand management
  • Possesses excellent research and problem-solving skills 
  • Ability to demonstrate creative and innovative thinking
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines and manage a large volume of work
  • Is flexible and willing to help out where needed 
  • Exhibits a positive attitude and outlook in all situations
  • Is hard-working and works to deadlines not hours - shows initiative and takes action 
  • Brings professionalism and integrity to the workplace and all aspects of individual responsibilities
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Intimate understanding of traditional and emerging marketing channels
  • Excellent communication skills
  • Budget-management skills and proficiency
  • Professional judgment and discretion

Additional Information

Cultural Fit:

  • Thrives working in a technology and KPI-driven organization
  • Able to thrive in an entrepreneurial environment with ambiguity
  • Highly functional in a fast paced, constantly changing workplace - building plans through iterations from learning on what’s working and not working
  • Low ego and a team player
  • Ability to build trust and work through conflict both upwards and downward

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.