Quark Expeditions is the world leader in polar adventure travel. Since 1991, Quark has been establishing a tradition of firsts in polar travel: as the first to transit the Northeast Passage with adventure travelers; the first to take travelers to the far side of Antarctica; and the first to circumnavigate the Antarctic continent with guests. Quark Expeditions is recognized for its diverse fleet of passenger vessels and offers the widest variety of polar itineraries of any other adventure company.

Quark Expeditions is part of Travelopia - the world’s largest collection of specialist travel brands. Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, from private jets, polar expeditions, sailing, ski holidays and more.

As the Head of CRM, you will be responsible for the development of the Quark Expedition’s CRM delivery.  This is a newly created role and the selected individual will be involved in delivery of the toolkit and data structures as well as building new CRM activities with our existing tools and subsequently of our new tool-kits.  The role-holder will work with the email specialist in building and  leading CRM conversion journeys for existing and new prospects as well as for our existing guests. The Head of CRM will have demanding targets to achieve across our brand.  To this end, they must be resilient, highly motivated and have a real sense for delivery.  The role-holder will work collaboratively within the Marketing team to help build and deliver our long-term strategy and short-term trading.

Key Responsibilities

• Lead and inspire a team and instill an appreciation of data focused programs throughout marketing team
• Deliver a strategy to efficiently acquire convert new prospects into customers within agreed budgets and parameters.
• Deliver high quality marketing campaigns designed to retain our customers and increase customer value
• Work collaboratively across the Group to develop best-in-class customer programs
• Become the Quark Business Owner for IT delivery related to CRM
• Define a data collection and collation strategy from which customer programs are built
• Use existing segmentation and define further programs to customize communications
• Work with our acquisition experts and E-Commerce to deliver a seamless journey from initial contact through to retention irrespective of channel
• Work with the Marketing Director to build long-term strategy designed to deliver business objectives
• Deliver high quality tactical marketing campaigns in line with agreed marketing strategies.
• Manage agency and partner relationships to deliver best outcomes to Quark
• Collaborate across the business with sales and trade teams to ensure all journeys remain relevant
• Keep current with new market trends and changes for Ecommerce to ensure expertise, experience and best practice is shared across Quark.

What We are Looking For:

• Minimum seven (7) years’ experience in consumer-marketing environment with at least three (3) of those leading teams
• In-depth demonstrable knowledge of leading CRM strategies
• Demonstrable experience of building CRM strategies to deliver customer growth
• Highly analytical and able to demonstrate where analysis has been used to drive outcomes
• Knowledge of CRM systems. 
• Able to manage large marketing budgets and optimize spend to deliver best outcomes.
• Experience of managing a team and be able to provide examples of achieving results.
• An excellent eye for Creative execution and able to understand and design a proposition
• Highly flexible, positive and resilient with the ability to be innovative and collaborate.
• Excellent stakeholder management skills.
• Must have excellent attention to detail and the ability to effectively multi-task.
• Delivery to time, budget and quality expectation, across multiple initiatives simultaneously
• Excellent verbal and written communication skills
• Self-starter
• Must be able to work as and be part of a team.
• Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment

Quark Expeditions is an Equal Opportunity Employer and applicants have rights under Federal Employment Laws. To learn more, please visit: www.posterguard.com/eposter/U1200AFL1-ApplcntFdrlIntrntLcnsng.pdf